New role for Casurella at SouthGrow
SouthGrow Regional Initiative has seen some change recently with the hiring of its new manager Peter Casurella. Since outgoing manager Peter Lovering announced his retirement after four years with the organization, SouthGrow administration is pleased to welcome a new member with extensive experience to their team this year.
“I’m really excited about this role,” said Casurella.
“It really aligns with my professional experience and interest, I really enjoy the kind of work at the intersection of academic research and trends and helping people excel. It’s really important for me in a job to go to work everyday and help have an impact on other people’s lives.”
Casurella is joining the SouthGrow community with a slew of experience and education under his belt including three postsecondary degrees, work as a communications and fundraising professional for Lethbridge Family Services and Communications and Policy Strategist for the Lethbridge Chamber of Commerce.
With big hopes to continue his work in the non-profit sector and elevate the work of the SouthGrow Initiative, Casurella says he is excited to be joining the team and for his future with the organization.
SouthGrow is an economic development alliance of 24 different south-central Albertan communities.
Its role is to work with assisting organizations, businesses and all the people within their regions further their economic success whilst also enhancing their quality of life.
With planned projects such as Economic Development Training, developing and building regional partnerships and productivity improvements, Casurella says that the SouthGrow Regional Initiative is in a great position to help propel southern Alberta into the global market and prepare them for instrumental growth within their future.
“We are no longer living in an isolated bubble in southern Alberta, we’re competing on a global level and many places are elevating their communities and if we don’t do the same we will be left behind.”
“There’s a big opportunity for southern Alberta to really grow. People want access to agri-food products that we produce, and we are ideally positioned to provide those, we have high-technology and high-quality products here that with help can really expand to meet that demand.”
Casurella also added that alongside helping the organization grow communities within their reach in the economic development sectors he also has common priorities to serve as set by the members of the initiative themselves. These include, ensuring that SouthGrow stays digitally connected to the public, that there is a transportation connection to getting what is needed where it’s needed at an affordable rate and making sure the public is aware of the opportunities and advantages that southern Albertan communities have within the current market.
“I’m really excited, the future of our economy is really bright and in order to see that we need to pull together and empower individual communities to seize their opportunities and provide them with the right tools to continue their growth,” says Casurella.
SouthGrow works to represent over 160,000 people throughout southern Alberta and hope to continue their journey with Casurella in helping the economic development and innovation, strategic collaborations and marketing communications of all their regions, bringing success and growth to all within the future.
More information on the organization as well as current projects and businesses and investments can be found on their website at: southgrow.com.