Gingerbread campaign aids food banks
Purchasing a package of gingerbread cookies can help sweeten the holiday season for someone else.
Good Earth Coffeehouse (Good Earth) has brought back its Gingerbread Family program, designed to assist local food banks. For every package of Gingerbread Family cookies sold, Good Earth will donate $1 to the local food bank.
The goal of the campaign is to raise over $11,0000 and to help broaden awareness around the importance and role local food banks play in in supporting families in need.
“We believe in making choices that have a positive impact on the communities we serve,” Nan Eskenazi, Good Earth co-founder, said in a news release. “Our Gingerbread Family program does just that by turning a traditional holiday treat into something that helps others.”
According to Food Banks Canada, more than 850,000 people turn to food banks for help every month. Of this number, more than one-third are children and youth. Partnering with local food banks is an example of the likeminded organizations Good Earth seeks out in an effort to improve communities and cultivate positive relationships.
Canadians can also show support for their community by sharing a photo of their purchased Gingerbread Family cookies with the hashtag #FamiliesFeedFamilies on Facebook, Twitter, LinkedIn or Instagram. Good Earth will donate $1 for every social media post up to $2,500.
Until Dec. 31, Good Earth Gingerbread Family cookies will available to purchase in all Good Earth locations across Canada. Customers can enjoy their cookies and give them as gifts knowing they are helping their community.
“For nearly 30 years, our mission has been to offer great coffee and food, while being good community partners,” said Michael Going, Good Earth cofounder and CEO. “We are happy to engage with our customers and help our local food banks. ”
Each Gingerbread Family package includes a trio of freshmade cookies with wholesome ingredients from Good Earth kitchens. These holiday treats are available at all Good Earth locations and can also be purchased online by visiting