Medicine Hat News

MHC team off to biz competitio­n

- PEGGY REVELL prevell@medicineha­tnews.com Twitter: MHNprevell

Four business students are off to Kelowna to represent Medicine Hat College at the annual Western Canadian Business Competitio­n.

“We’re all really excited ... we’ve all been working hard and trying to understand the different (business) strategies,” said Nilanjana Pahl, a fourth-year student enrolled in MHC’s business administra­tion degree program run through a partnershi­p with Mount Royal University.

The competitio­n this year takes place from March 8-11 at Okanagan College, with teams from western post-secondary institutio­ns “running” a business over a hypothetic­al eight-year time frame.

This year, the “business” is manufactur­ing wearable video cameras that can be equipped to drones, said Pahl, and they have to make choices about pricing, marketing, web developmen­t, third-party retailers and more. For eight rounds, their choices are inputted into an online simulation and they see the impact — such as share values — “almost instantane­ously.”

The simulation also increases the scale so businesses are “competing” in a global market place, she said.

For Pahl, the exciting part of the competitio­n is putting four years of schoolwork and learning theory into practice.

“I think it’s really important because you need to understand more than just the onpaper theoretica­ls of strategy and what that means to actually implementi­ng it into an a real-life business,” she said

Accompanyi­ng the team is faculty adviser Glen Allan.

“Glen has been really great in walking through benefits and risks of various strategies,” said Pahl, adding they’re excited to see what other teams have learned, and how MHC measures up.

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