Extravagant World Cup draw far too excessive for beleaguered Brazil
COSTA DO SAUIPE, BRAZIL — If they wanted to look wasteful, extravagant and divorced from the gritty reality of Brazil’s millions of poor, World Cup organizers outdid themselves by choosing this remote, luxury beach resort as the venue for this week’s draw.
In the old days when football and its governing body, FIFA, didn’t take itself so seriously or burn money with such abandon, pitting one World Cup team against another used to be simple. Jules Rimet, the Frenchman who founded the tournament in 1930, got his grandson to make the draw in 1938. Young Yves Rimet, in smart shorts and a tie, climbed onto a table to pick the names out of a glass jar.
Organizing the same process in this paradise of beaches where sea breezes whisper in coconut trees is costing FIFA and Brazilian authorities a cool $11 million U.S.
To host the television extravaganza the World Cup draw has become, a mammoth white tent — more of an aircraft hangar, really — has been erected on the sand. At 9,000 square metres in area, it is bigger than most of the world’s cathedrals. It is carpeted inside, so the high heels and smart shoes of the 1,300 guests shouldn’t make a clatter. It is air-conditioned against Brazil’s summer heat and powered by mobile generators. And all this will have to be dismantled, packed up and trucked out after Friday’s 90-minute show.
It looks, in short, like a wasteful folly, a metaphor for a World Cup where Brazil is spending far more than it said it would on the monthlong tournament. It built and renovated 12 stadiums, four more than FIFA actually needed. Back in 2007, when Brazil was bidding to host the World Cup, its football federation estimated the stadium cost at $1.1 billion. The estimates climbed to $2.2 billion by 2010. The government’s latest count is $3.4 billion.
It doesn’t take a genius to understand why protesters who flooded Brazil’s streets this June added World Cup spending to their list of complaints. When the world’s seventh-largest economy isn’t providing decent public services for all of its 200 million people and has millions stuck in third-world poverty, extra care should have been taken to ensure that World Cup spending could be justified. Holding the draw in the exclusive Costa do Sauipe resort against this backdrop of popular discontent makes the World Cup look like a junket and its organizers appear tone deaf. As FIFA’s own website says, “Costa do Sauipe is a place to relax and have fun.”
Any protesters, if they intend to trek all the way out here for Friday’s draw, will need a lot of time, determination and a good set of walking shoes: the resort is in the heart of nowhere on Brazil’s Atlantic coast. Salvador, the nearest city and one of 12 World Cup venues, is 75 kilometres away.
FIFA put its costs for the draw at $8.5 million, with Brazilian authorities spending an additional $2.7 million.
Sepp Blatter, FIFA’s president, argued Tuesday that the World Cup has become too big to settle for a modest draw ceremony. The show will be broadcast live in more than 190 countries.
Blatter called it “an integrated part of the big show which is the World Cup.”
“It is accepted by everybody in the world, by all the football fans, that the draw must be a spectacular draw.” Maybe. But the venue still looks over-indulgent.
Jose Maria Marin, who heads Brazil’s football federation, suggested the resort was an appropriate place as any and that the draw could have been held “anywhere” in Brazil. In which case, organizers should have been smarter and held it in a football stadium where thousands of free tickets could have been given to slum kids.
“But fortunately for our happiness it’s being held in Costa do Sauipe,” said Marin.
Exactly.