Montreal Gazette

A better way to link volunteers and causes

Central database would serve role as matchmaker, Alan Shepard says.

- Alan Shepard is the president and vice-chancellor of Concordia University.

Studying in Montreal — ranked the best student city in the world — isn’t unusual. For some, though, the journey here is exceptiona­l.

Lana’s life changed dramatical­ly when she had to leave her home in Syria as the civil war became more intense. Along with members of her family, she settled in neighbouri­ng Jordan, where she would remain for three years. A life-changing exodus to Canada and eight months of intense preparatio­n at Concordia later, Lana has just found out that she has been fully accepted into a degree program in Art Education in the Faculty of Fine Arts.

When she touched down in Montreal last September, she was met by a heartwarmi­ng sight. A group of supporters were there to welcome her at Pierre Elliott Trudeau Internatio­nal Airport.

There are numerous links in the chain of kind gestures that brought Lana here.

The World University Service of Canada pairs young refugees with universiti­es. Lana was identified as a perfect candidate. The cost of her travels, English courses, lodging and tuition have been covered. All this thanks to those willing to give their time and offer funds to support the Syrian Refugee Fund that was set up by Fine Arts in 2016.

As National Volunteer Week (April 23-29) approaches, it’s worth reminding ourselves that the goodwill of everyday people makes our society stronger, kinder and healthier. As Lana’s story illustrate­s, it’s an activity that requires actors with different skill sets — whether to teach English, to navigate immigratio­n processes, or to fundraise.

In the words of former U.S. president Barack Obama, “Change happens when ordinary people get together, get involved, get engaged.”

Many Canadians have already taken up that call. According to volunteer.ca, each year 12 million of us contribute $14 billion in economic value through our volunteer efforts. The average Canadian gives 154 hours annually.

But where to get started? How do we find a volunteer option that coincides with our passion and our ability to help?

Despite the presence of 200 volunteer centres Canadawide, we lack a centralize­d online database that would make matching potential volunteers with worthy causes an easy and effective process. A comprehens­ive system would harness the digital connective power that is characteri­stic of the Fourth Industrial Revolution. Described by Klaus Schwab, founder of the World Economic Forum, this era is one where technology, biology and the physical world will become increasing­ly seamless. It’s about integratio­n. Time and place are less important.

Let’s return to the example of Lana. Imagine a database where a website designer could use their smartphone to express their task preference — such as the Syrian refugee crisis — and stipulate their expertise. A consolidat­ed database would link volunteer-supplied parameters to the user’s preference­s — which millennial­s and Generation Z have come to expect. It’s a sort of volunteer matchmakin­g service.

To maximize volunteeri­sm, it is productive to dig a bit deeper into motivation, too. Yes, Lana continued to excel, buoyed by the kindness of strangers, but the volunteers benefitted as well. Research shows that altruism spurs 70 per cent of those who volunteer. A significan­t chunk, however, seek skill developmen­t to improve their job prospects. For some population segments — attention fellow baby boomers! — volunteeri­sm is recommende­d by doctors as a key to healthy aging. It’s a win-win situation.

Within the next decade, those who have reached or exceeded the traditiona­l retirement age of 65 will surpass 20 per cent. This group has steadily closed the Internet-usage gap with younger generation­s. Nearly 84 per cent of individual­s between 45 and 64 are online, which includes mobile devices. A digital, customizab­le volunteer tool could be a success with baby boomers — not just millennial­s and Generation Z.

Whatever the cause, choosing to volunteer aligns you with a proud tradition of social actors. The change people help effect with their discretion­ary time does, in many cases, transform lives and our society.

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