Wonder Woman wondering
Many superhero fans fear studio not promoting action movie as it should
There is a section of superheroloving social media convinced that Warner Bros. is not giving Wonder Woman the promotion it deserves.
True or not, director Patty Jenkins and star Gal Gadot took to Twitter separately on April 27 to release two new 30-second teasers for the film. And during this week’s episode of Gotham, WB/DC debuted a new, minute-long sneak peek of Wonder Woman.
Then there’s Vanity Fair, which pointed out in a recent article that, five weeks out, Warner Bros. has spent approximately $400,000 more in TV advertising on Wonder Woman than it did on Suicide Squad in the same timeline.
So why do some fans think DC Comics’ most iconic female superhero isn’t getting the same commercial treatment as Squad or Batman v Superman: Dawn of Justice?
Is it a lack of action figures? No duelling cereal boxes like the Batman/Superman ones that came out last year? With a month to go before Wonder Woman’s June 2 release, Warner Bros. and DC Entertainment should be aware of how important this franchise is to the future of DC’s solo superhero films. That should be apparent in future advertising on TV and online.
The film is another chance for WB/DC to show their DC Comicsinspired movie universe through the eyes of someone besides Zack Snyder. Snyder, the polarizing fan favourite/villain, directed the first two connected, live-action superhero DC movies, Man of Steel and Batman v Superman, which both received middling reviews.
The first non-Snyder attempt at a WB/DC movie was David Ayer’s Suicide Squad, which produced another money-making — but critically panned — DC movie.