The When You’re Wrong, You’re Right Award

McDonald’s Canada did not know what it was getting into when it signed a partnership with the Toronto Raptors that allowed anyone in Ontario to get a free medium packet of fries whenever the team made 12 three-pointers in a game as long as they used the fast-food chain’s app. The Raptors, armed with soon-to-be MVP Kawhi Leonard, then reeled off a dozen treys in 44 regular season games and another 13 in the playoffs en route to winning the Larry O’Brien trophy. More than 2.5 million orders of free fries were given out during the year, which means McDonald’s lost out on $7.2 million in revenue. The company had expected to hand out a mere 700,000 packets, but the Raptors historic run increased attention on both the team and the giveaway. Don’t feel too bad for the Golden Arches: the number of users of its app — a source of valuable consumer data and insights — increased 26% during the year.

CN Tower owner Canada Lands Co. Ltd. forced James Bow to lawyer up after the cover of his book, The Night

Girl, showed a bit of the iconic tower alongside several monsters and a couple of people. Although Reuts Publications LLC secured the photo of the tower through a stock photo website under a creative commons licence, the tower’s marketing and communications manager Patrick Leavey told the writer that the tower is protected by copyright.“We request that the use of the CN Tower image be discontinued immediately along with any other instances where it might be in use or appear,” he said in a letter to Bow. The CN Tower is on Adobe’s official list of known image restrictions, along with the Eiffel Tower (no pictures at night) and the smiley face — of which there are none here.