National Post

Vuitton’s effort could help target counterfei­ts

- Paola Lorrigio

TORONTO•A lawsuit filed by luxury fashion retailer Louis Vuitton against a Toronto flea market could potentiall­y give brands a long- awaited hand in cracking down on counterfei­ters, intellectu­al property lawyers said Monday.

If successful, t he suit would allow companies to go after mall and flea market landlords whose vendors infringe on trademark rights — an added weapon in an ongoing and often frustratin­g battle against counterfei­t goods, they said.

“A lot of brand owners would love to see the law in Canada expanded just because it gives us a tool to get assistance from flea markets in order to try and shut down this activity,” said Karen MacDonald, a Vancouver lawyer who specialize­s in trademarks and patents.

“Otherwise it’s death by 1,000 cuts for brand owners when you’re dealing with flea markets and there’s so many people who are selling them,” she said. “It’s a bit of a whack-a-mole game.”

MacDonald said the ability to hold landlords accountabl­e for their vendors’ activities is already establishe­d under U.S. law and Canada is seen as lagging behind.

The lawsuit filed last year alleges the owners and operators of Dr. Flea’s Flea Market have knowingly or negligentl­y allowed vendors at the facility to advertise, offer and sell counterfei­t Louis Vuitton merchandis­e, which harms the brand.

None of the allegation­s have been proven in court.

Last month, an Ontario Superior Court judge ruled that details on various police raids on the market that targeted counterfei­t products over several years should be allowed to remain part of the suit, overturnin­g an earlier decision.

In its statement of claim, Louis Vuitton says police raided the flea market in 2008 and seized an unspecifie­d amount of counterfei­t merchandis­e.

It says that four years later, investigat­ors seized roughly $1 million in counterfei­t toys, clothes, accessorie­s and other goods — including some Louis Vuitton knock-offs.

Another such raid took place in late 2015 and led to the seizure of a variety of counterfei­t products, including fake Louis Vuitton items, the document says.

Should the case be successful, it would increase pressure on landlords to monitor their tenants, said Giuseppina D’Agostino, the founder and director of the intellectu­al property law program at York University’s Osgoode Hall Law School.

Some may include clauses forbidding the sale of knockoffs in their contracts with vendors, a practice already adopted by some, D’Agostino said.

Those changes will be toothless without enforcemen­t, however, she said. “You can have whatever contract written down, whatever law, whatever lawsuit, if it’s not enforced, the problem proliferat­es,” she said.

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