Paltrow’s new take on your java jolt
Latest Goop website product a coffee enema
More than a decade ago, the name “Gwyneth Paltrow” and the words “coffee enema” would never be found in the same sentence. But that was before the birth of Goop, the luxury lifestyle brand Paltrow has since built into a pretentious pedlar of what have often been i dentified as dangerous products.
From vaginal jade eggs to a US$ 200 daily smoothie, not much on the website will find backing in science when it comes to proposed health benefits. This, despite the fact the brand’s slogan is “nourish your inner aspect.”
The latest product to be trotted out by Goop is a DIY coffee enema kit called the Implant- O-Rama. The product is meant to be a kind of colon cleanse, which involves inserting a mix of brewed coffee and water into your colon via your rectum. The thrilling procedure will cost you US$135.
The idea is to “supercharge your detox” in the comfort of your home. Except that the concept of flushing toxins out of your body in such a way has long been considered pseudo-science.
On the product’s website, it does acknowledge that the enema procedure is “not necessarily based on scientific evidence from any source,” while Goop’s product listing says it’s “for those who know what they’re doing.”
It has been routinely established whenever one of these new products comes out that your body is rarely in need of a cleanse because it already has the equipment it needs to rid itself of toxins. A doctor will recommend an enema to help relieve constipation or clean out your bowels before a procedure like a colonoscopy — not as a means of making you suddenly healthy.
According to the Mayo Clinic, coffee enemas, which have become trendy recently, have been linked to several deaths. They can lead to rectal perforation, burn and inflammation. Your risk is greater the hotter the coffee, naturally. Colon cleansing in general can cause cramping, bloating, nausea and vomiting, while increasing your risk of infection, dehydration and also lead to bowel perforations.
Simply put, there’s “no evidence” that colon cleansing can improve your health, but there is plenty to suggest it can make it worse. Not that Paltrow is necessarily aware of what her website is pushing. On Jimmy Kimmel Live last year, she admitted, “I don’t know what the f— k we talk about!”
Enough said.