National Post

INVESTING

Nine truths about bear markets.

- To m Br adley Financial Post Tom Bradley is President of Steadyhand Investment Funds, a company that offers individual investors low- fee investment funds and clear- cut advice. He can be reached at tbradley@ steadyhand. com

My grey hair and creaky knees should tip you off that I’ ve been doing this awhile. I started as a stock analyst in 1983, which coincided with the beginning of a major bull market. Indeed, my whole career has had a tail wind behind it in the form of declining interest rates. As a result, bond and stock returns have been excellent.

Along the way, however, there were a few bumps in the road. As a cocky, young analyst, I sat on the edge of the trading desk and watched the market meltdown on Black Monday ( 1987). I was CEO of one of Canada’s largest investment management firms when the tech bubble burst. And wouldn’t you know it, we were just getting started with Steadyhand when the financial crisis hit.

Those were the doozies that I’ ll never forget, but there were lots of lesser declines along the way. This brings me to the market gyrations of the last 10 days. This explosion of volatility doesn’t belong on the list, at least not yet, but perhaps it’s a good time to dust off some truths about bad markets.

Going through down markets is a necessary part of being an investor. It’s not a matter of ‘ if ’ a bear market will occur, but ‘when’.

Despite the inevitabil­ity, there’s no certainty as to a bear’s timing, depth, shape or character. Therefore, it’s not to be avoided, at least not if you want to participat­e in the equally unpredicta­ble up markets.

You won’t know until after whether the initial declines (like last week’s) turn out to be an impercepti­ble blip on a long-term chart (most are), or the beginning of a more fundamenta­l adjustment. Today, many argue that a serious decline is not possible because of the strong global economy. Others point to historical­ly high valuations, rising interest rates and excessive speculatio­n as catalysts for a bigger sell- off. Unfortunat­ely, Mr. Market doesn’t issue warnings or hand out a program.

Don’t believe everything you read. In a highly charged market, the quality of informatio­n is generally poor. There’s plenty of it, but it’s more reaction than in-depth analysis.

There will be comparison­s made to previous cycles. It’s a favourite pastime of economists and commentato­rs. From my experience, c ycles are t oo different ( economic backdrop, sector leadership, capital flows and valuation) for them to be of any use.

There’s one thing that’s the same with every bear market. It starts with bullish investor sentiment, what Warren Buffett refers to as greed, and ends with extreme bearishnes­s (fear). Art Phillips and Bob Hager, two of the founders of Phillips, Hager & North, taught me to use investor sentiment as a contrarian indicator. For example, if my cab driver or golf buddy are recommendi­ng a stock, it’s time be careful. Investor sentiment is a gut check that makes sure you’re not charging off the cliff with the herd.

Don’t get too entrenched on one point of view. The late Peter Bernstein was my touchstone on this. He said, “In calmer moments, investors recognize their inability to know what the future holds. In moments of extreme panic or enthusiasm, however, they become remarkably bold in their prediction­s.”

There’s no time for gloating. Bear markets are a godsend for long-term investors. Everyone is scared and prices are down — it’s a beautiful thing. But if you get too caught up celebratin­g a stock you shorted, or bragging about your timely selling, you’ll miss the opportunit­y. Down markets have a way of changing relative valuations between stocks, industries and geographie­s. You must be ready to shift gears.

Don’t spend all your money in one place. I’m a big believer in taking baby steps. If prices move into an attractive range, get started, but keep some buying power in reserve. Prices could get even better.

The drama of last week may not amount to anything more than a blip, but it was a good wake up call. If you found it alarming and couldn’t sleep on Monday night, then you have some work to do. There’s no excuse for not being prepared for the next bear market.

 ?? THIBAULT CAMUS / THE ASSOCIATED PRESS ?? Time will tell if the market declines turn out to be just a blip or the beginning of a more fundamenta­l adjustment, writes Tom Bradley.
THIBAULT CAMUS / THE ASSOCIATED PRESS Time will tell if the market declines turn out to be just a blip or the beginning of a more fundamenta­l adjustment, writes Tom Bradley.
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