National Post

MEANWHILE, OVER AT AMAZON ...

Profit doubles Wall Street targets

- JEFFREY DASTIN ARJUN PANCHADAR AND

SAN FRANCISCO • Amazon.com posted a profit that was double Wall Street targets on Thursday and forecast a strong pre-holiday quarter thanks to the retailer’s newer highearnin­g businesses, including cloud computing and advertisin­g.

Shares rose more than two per cent in after-hours trade.

The report may come as a relief to investors in the technology sector, still reeling from a profit warning by Facebook Inc Wednesday that plunged its stock 19 per cent.

Amazon’s report shows how the world’s largest online retailer has increasing­ly learned to compensate for the high costs of fast package delivery and video streaming, which it has marketed around the globe to huge success.

It was the first mover in the business of selling data storage and computing power in the cloud, a bet that continues to pay dividends and give it the leeway to invest in grand projects.

For instance, the firm is working to ship food from Whole Foods Market stores across the U.S. in an ambitious attempt to bring groceries into the age of online retail.

Amazon’s spending typically climbs in the JulySeptem­ber quarter, pressuring profits as the company prepares for Christmas and the winter holidays, its peak sales period for the year.

Yet the company said it expects an operating profit between US$1.4 billion and US$2.4 billion, up from US$347 million a year earlier. Analysts were expecting US$843 million, according to Thomson Reuters I/B/E/S.

The firm reported a second-quarter profit of US$2.5 billion, its largest ever.

“A big contributo­r to the quarter and the last few quarters obviously has been strong growth in our highest profitabil­ity businesses and also advertisin­g,” chief financial officer Brian Olsavsky said on a call with media.

“We’ve seen a greatertha­n-expected efficiency in a lot of our spend in things like warehouses, data centres, marketing.”

Rising third-party sales are also helping increase profits, he said.

A July event that the company created to drum up business during the summer shopping lulls, Prime Day, has become a bonafide event to rival Black Friday. Popular brands now agree to put their inventory on sale for members of Amazon’s loyalty club Prime, while rival retailers scramble to drive traffic back to their websites.

This year, Amazon said the July event saw Prime members purchase more than 100 million products. The company said it now expects third-quarter sales of between US$54 billion and US$57.5 billion, up from US$43.7 billion a year earlier.

Even more crucially, more people joined Prime on July 16 than on any previous day in the company’s history, Amazon said.

Prime includes fast shipping and video-streaming for US$119 per year in the U.S. and is the cornerston­e of Amazon’s strategy. Its more than 100 million members globally spend above-average amounts on Amazon, to get the most out of their subscripti­ons.

In the just-ended second quarter, Amazon’s total net sales rose 39 per cent to US$52.89 billion, missing the average analyst estimate of US$53.40 billion.

Hiking the annual U.S. price of Prime 20 per cent during the second quarter showed few signs of discouragi­ng sign-ups: the company said subscripti­on revenue increased 57 per cent to US$3.4 billion.

Highly profitable ad sales were a bright spot last quarter, too. The category, including some other items, grew 132 per cent to US$2.2 billion, ahead of analysts’ average estimate of US$2.1 billion.

And finally, Amazon Web Services (AWS), the company’s profit centre, posted a 49-per-cent rise in sales to US$6.1 billion, beating the average estimate of $6 billion, according to Thomson Reuters I/B/E/S.

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