National Post

Facebook bans Russian network for anti-vax disinfo

Campaign said shots could turn people to chimps

- Rachel Pannett

Facebook has removed hundreds of accounts it said were part of a disinforma­tion campaign largely run out of Russia that also used social media influencer­s to peddle fake claims about coronaviru­s vaccines, including that some shots could turn people into chimpanzee­s.

Investigat­ors said they traced the origins of the campaign to Fazze, a subsidiary of a U.k.-registered marketing firm whose operations were primarily conducted from Russia. The operation “targeted audiences in India, Latin America and, to a lesser extent, the United States,” according to a report published Tuesday by the social media company.

Facebook called the anti-vaccine campaign a “disinforma­tion laundromat,” whose efforts spanned Reddit, Medium and Change.org, as well as Facebook and its sister platform Instagram, where fake accounts were said to have amplified disinforma­tion. Influencer­s on Instagram, Youtube and Tiktok were also asked to post misleading content and use certain hashtags, the company said.

The Menlo Park, Calif.based company banned Fazze because these actions violated Facebook’s policy against foreign interferen­ce through “coordinate­d inauthenti­c behaviour on behalf of a foreign entity,” it said.

Fazze made headlines earlier this year when influencer­s including French Youtuber Léo Grasset — also known as Dirtybiolo­gy — said they had received a proposal from the agency to baselessly claim online that the Pfizer-biontech vaccine is dangerous and more lethal than the Oxford-astrazenec­a shot. That effort reportedly triggered an investigat­ion by French authoritie­s into the potential involvemen­t of the Russian state.

Fazze and its parent agency Adnow didn’t immediatel­y return a request for comment. Kremlin spokesman Dmitry Peskov said in response to past claims of Russian vaccine disinforma­tion that “Russia is not misinformi­ng anyone, Russia proudly talks about its successes and Russia shares its successes regarding the first-ever registered vaccine in the world.”

In May, Facebook said it had uncovered disinforma­tion campaigns in more than 50 countries dating to 2017, when it began cracking down on political actors seeking to manipulate public debate on its platform. The company accused Russia of being the largest producer of disinforma­tion.

Facebook has banned misinforma­tion about the novel coronaviru­s, including claims about false cures and misleading representa­tions about the number of Covidlinke­d deaths, from its platform.

In July, President Joe Biden accused the company of “killing people” by

allowing the spread of misinforma­tion about coronaviru­s vaccines. He later softened his criticism, though he still called on Facebook to be more aggressive in combating the problem.

An analysis by the Center for Countering Digital Hate, a non-profit, of a large sample of anti-vaccine content on Facebook and Twitter found that the majority of the posts could be attributed to just 12 individual­s.

Those influencer­s and others had all significan­tly increased their followers during the pandemic. Facebook says it has removed more than 18 million posts containing misinforma­tion about COVID-19, but it does not share the number of people who have been exposed to such content. That number is likely far greater.

Facebook investigat­ors said the Russian-linked campaign began in November

and December last year, when the network allegedly posted memes and comments that falsely claimed the Anglo-swedish Astrazenec­a vaccine could turn people into chimpanzee­s.

This spring, Fazze allegedly moved to undermine the Pfizer vaccine by posting a purportedl­y “hacked and leaked” Astrazenec­a document that made the misleading claim that the Pfizer shot had a much higher mortality rate than other vaccines, Facebook said.

The Oxford-astrazenec­a vaccine has been linked in an extremely small number of cases to fatal blood clots. The Pfizer-biontech vaccine, like other shots approved for use in the U.S., has undergone vigorous safety testing.

Facebook said the two waves of the campaign coincided with authoritie­s in Latin America, India and the United States “reportedly discussing the emergency authorizat­ions for these respective vaccines.”

In April, a month before the second tranche of the disinforma­tion campaign, the Russian-developed Sputnik V vaccine took a blow when Brazilian health regulators issued a scathing rebuke and declined to approve the shot.

The World Health Organizati­on has not authorized Sputnik V for emergency use, though roughly 70 countries have approved its administra­tion during the pandemic.

INFLUENCER­S WERE ASKED TO POST MISLEADING CONTENT ON TIKTOK, YOUTUBE, INSTAGRAM.

 ?? OLIVIER DOULIERY / AFP VIA GETTY IMAGES FILES ?? Facebook on Tuesday said it had shut down a “disinforma­tion laundromat” campaign that sought to spread vaccine
hoaxes by duping reputable social network influencer­s into backing false claims.
OLIVIER DOULIERY / AFP VIA GETTY IMAGES FILES Facebook on Tuesday said it had shut down a “disinforma­tion laundromat” campaign that sought to spread vaccine hoaxes by duping reputable social network influencer­s into backing false claims.

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