Incentives for Canadians to get vaccinated. This Is Our Shot says get vaxxed and get rewarded

Canadians are among the world leaders in COVID-19 vaccination rates, and rightfully proud of it. However, as we approach the fall and a return to school, it’s important that we minimize the impact of the Delta Variant by reinforcing our vaccine confidence messaging and outreach to vaccine hesitant communities. To this end, This Is Our Shot is introducing a new incentive program aimed at encouraging those who are hesitant.

This Is Our Shot – a collective effort of communities, companies and frontline workers, to encourage vaccination confidence across Canada – has been a success thus far. A recent Boston Consulting Group survey indicates that our efforts have positively influenced more than two million vaccine hesitant Canadians. Vaccination remains an urgent priority. Some seven million eligible Canadians haven’t had their first dose – many of them in vulnerable communities, and a large number of Canadians who have had their first shot have yet to get their second dose. In Canada and other leading vaccination countries, incentives have proven to increase vaccine uptake in hesistant communities, so This Is Our Shot is launching Rewards for Change, a national incentive program supported by Canadian businesses, business leaders and medical professionals.

• Nationally, thousands of incentives will be available to Canadians. Rewards for Change will hold daily draws for incentives such as airline tickets, travel rewards, concert and sporting event tickets, and retail gift cards. Canadians who get their first vaccination shot or who have been fully vaccinated, and who post their support for This Is Our Shot are eligible.

• Locally, nearly 5,000 incentives will be distributed to vaccination clinics across the country in vaccine-hesitant regions and COVID hotpots.

Canadians who care – and that is most of the population – are encouraged to amplify the campaign. This Is Our Shot is calling on all Canadians to post about the campaign, and to ask their families and colleagues to share far and wide.

Use the hashtags #Thisisourshotca #Togetheragain to help get the word out. This Is Our Shot to be #Togetheragain is a nation-wide movement to rally Canadians and to replace vaccine hesitancy with confidence and end the pandemic – together. This Is Our Shot is working and determined that, together, everyone will get across the finish line.