WEALTHSIMPLE CASH BECOMES FIRST CANADIAN SERVICE INTEGRATED INTO TWITTER’S TIP JAR.
TORONTO • Twitter users sending each other money have a new — and Canadian — way of making the transfer.
The San Francisco, Calif.based social media platform announced Thursday its Tip Jar is now handling payments made through Wealthsimple Cash accounts.
Wealthsimple, a Toronto-based company offering robo-adviser, investment, stock trading, saving and cryptocurrency services, is the first Canadian company whose products Twitter has integrated with its Tip Jar, a feature on its platform allowing users to send money to each other.
Tip Jar, which launched in May but is still in beta mode, already operates with U.s.based Paypal, Venmo, Bandcamp, Patreon and Square’s Cash App.
Twitter says it wanted to add peer-to-peer money transfer service Wealthsimple Cash to the roster because the companies share an interest in innovating and making online transactions hassle-free.
“They’re one of the leading Canadian fintech firms and so when ... we look at them, they’re just a natural partner to try something like this with,” said Paul Burns, managing director of Twitter’s Canadian operations.
The Tipjar and its Wealthsimple Cash integration builds on years of people adding Patreon or Gofundme links to their Twitter bio or mentioning them in tweets in an effort to drum up support from fans of their work or those willing to donate toward a cause.
The COVID-19 pandemic amplified those habits as many people rethought how they use cash and looked for ways to seek or provide financial support online, said Wealthsimple chief executive Michael Katchen.
He said the Twitter partnership made sense because the company’s ethos has long focused on making financial transactions easy.
“E-transfers, which are the way that Canadians have historically sent money to one another, are clunky and outdated, and we have tried to just totally reinvent the experience of sending someone money,” he said.
Twitter users can send money through Tip Jar by looking for a bills button on the profile page of their desired recipient. If a user has enabled the Tip Jar and transfers with Wealthsimple Cash, it will take only a few clicks to send over money.
Burns said the integration fits into the company’s recent efforts to bring more monetization features to Twitter.
Wealthsimple launched Cash late last year as part of a move toward becoming a full-service financial company and expand its userbase even further.
Those efforts earned the company $750 million in financing from 15 venture capital firms and rapper Drake, actors Ryan Reynolds and Michael J. Fox, and NHL allstar Patrick Marleau earlier this year.