Less may become more for talk show host Conan O’Brien.

Conan O’Brien, the longestreigning host in late-night television, could switch to a weekly format, according to a report from TheWrap.

Conan currently airs on TBS four nights a week. While at the Consumer Electronics Show in Las Vegas, Turner chief executive John Martin told TheWrap that TBS “is planning to retool” the show to a weekly series, though there’s no word on when it will change. His reasoning is that there’s too much competition in latenight TV, and that while O’Brien is “holding his own” among the many hosts, airing only once a week could benefit the show.

Representatives for Conan and TBS had no comment.

Thanks to the glut of latenight shows on broadcast and cable, it has become increasingly difficult for hosts to break through. “What does it mean that there are literally more talk-show hosts than active jurors in America right now?” O’Brien joked to The Washington Post in an interview last year. As a result, O’Brien doubled down on the unique aspects of his show, such as remote bits and travelling around the world for special episodes (something that Martin told TheWrap is O’Brien’s sweet spot).

While the weekly format does help certain late-night shows (HBO’s Last Week Tonight with John Oliver, TBS’ own acclaimed Full Frontal With Samantha Bee), it would be a first for O’Brien.

A former Simpsons writer, he was a surprise choice to take over NBC’s Late Night With David Letterman in 1991 when Letterman went to CBS. O’Brien has been one of the most prolific names in late-night TV ever since. He had his brief stint as host of The Tonight Show in 2009 before that famously ended in controversial fashion with Jay Leno returning to the program. Then it was on to TBS in November 2010.

O’Brien has made headlines in recent years for his viral videos, such as one in which Ice Cube and Kevin Hart taught his staffer how to drive, as well as his episodes from places around the world including Cuba, Armenia and Berlin.

In the early part of last year, as O’Brien averaged about 734,000 viewers a night (as compared with shows like The Daily Show with 1.4 million viewers and the highest-rated, The Tonight Show, with 3.6 million), network executives looked for ways to capitalize on O’Brien’s huge online audience.

“When Conan goes out of the country, people quote bits of his — clearly they have not watched at 11 on TBS,” network president Kevin Reilly told The Washington Post. “We don’t know if, ultimately, a show evolves more of that and less of a formatted talk show.”

WHEN CONAN GOES OUT OF THE COUNTRY, PEOPLE QUOTE BITS OF HIS.

TOBIAS SCHWARZ / AFP / GETTY IMAGES FILES Conan O’Brien has been one of the most prolific names in late-night TV since the 1990s.