National Post (National Edition)

I WASN’T TRYING TO BE RICH. I WAS TRYING TO BE STRESS-FREE.

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on the Steve Harvey Show to advise women entreprene­urs.

Wiener stumbled into the furniture business by accident. All she wanted to do, she says, was to redecorate her living room with durable furniture.

“The only way for me to maintain some level of sanity was to refurbish and replace my furniture with things that were indestruct­ible,” she says. “Every time I thought, ‘How do I make this sofa outlast my husband and kids?’ “

She found a company that makes fabrics for the healthcare industry — “they were used to dealing with bodily fluids” — and asked whether they could help her create a softer moisture-proof, odour-proof, anti-microbial fabric appropriat­e for her permanent markers.

“I’ve reinforced all of the stress points, like when a kid coils up in a chair, pushing his feet against the arm — I’ve tried to anticipate that,” she said. “I was inspired by the slobs I love.”

She put the furniture in her family room and waited. About a week in, she went to clean up fruit punch and peanut butter stains and was amazed when they actually came out.

“I started thinking to myself, ‘If I think this is so great, I bet other people in similar slob situations are going to think it’s equally great,’ ” she says. “Honestly, that’s how I started the furniture line. I just did it for my own sanity.”

She furnished her best friend’s house, too, and

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