National Post (National Edition)

Over-hiring is risky business

- MANDY GILBERT Financial Post Mandy Gilbert is CEO of Creative Niche, a Torontobas­ed staffing, recruitmen­t and executive search firm and partner of RED Academy, a design and technology school.

In business, it’s easy to think that more is more. Every organizati­on wants more followers, more likes, more clients and more profit. Just like the number of awards hanging in your hallways or the number of internatio­nal offices you have, image is everything. The more you have, the better you’re doing, and the more street cred your company will have.

Business and competitio­n go hand-in-hand, which is why executives may feel they need to keep up with the Joneses in order to appear successful. This thinking can also be linked to how many employees are in an organizati­on. Increasing your staff from zero to 300 in less than a year may seem impressive, but it is only a bragging right if each employee is being utilized to their full potential.

The consequenc­es of overhiring can be detrimenta­l to your business. So before you start drafting the next job posting, ask yourself these five questions. or if bringing in a new skill set will benefit the team and the company.

Boredom is dangerous. Employees that feel underutili­zed and unchalleng­ed can increasing­ly become negative and disengaged. This can spread like wildfire among the rest of the team, leading to a poor corporate culture and employee turnover. Every person has different thresholds of how much work they can handle, so before you automatica­lly assume they’re too busy, sit down with them one-on-one and simply ask if they want more work. You may find that the tasks can be divided among three or four people, giving them more responsibi­lity and saving you money.

We live in a culture in which titles are everything, and just like those Joneses, it’s all about perception. Saying that you have a Refreshmen­ts Supervisor or a Culture Coordinato­r may sound pretty impressive, but in reality, what will they do to fill 40 hours a week besides filling water bottles and planning summer barbecues? also rings true for the hiring process. Depending on the type of work you need done, you may find that hiring a more experience­d, multidisci­plinary skilled profession­al is what’s actually best for the company. While their salary demands may be higher, their performanc­e will far outweigh the cost compared with hiring multiple people with entry-level skills. Plus they’ll have the leadership, connection­s and expertise to keep the company efficient.

Staying small has its benefits. In general, small companies are agile. They work at a faster pace and are more in touch with their customers. Without archaic bureaucrac­y, employees are empowered to make decisions, giving them a competitiv­e edge over larger counterpar­ts. Initiative­s can be implemente­d quicker. This is a valuable asset that could easily become compromise­d if you have too many people without enough say or responsibi­lity.

Image is important, but like the old saying goes, choose quality over quantity. Check your ego at the door and hire for the company’s needs, not its bragging rights.

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