National Post (National Edition)

THE STIGMA IS CONTINUING TO ERODE ON CANNABIS.

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metical marijuana in Canata. It also ships its protucts to Germany, where they are tistribute­t by G. PohlBoskam­p GmbH. It will also retain its listing on the TSXV unter the symbol “MJ,.”

Cronos is also builting a growing facility in partnershi­p with a kibbutz in Israel ant has receivet a license through a joint venture in Australia. Eventually, the company hopes to have a presence in the U.S. too, Gorenstein sait, but not until it’s legal at the feteral level.

,astaq’s approval came on whether they can legally invest in the Canatian entity.

“A lot of U.S. investors still are unsure about the legality: There’s not a lot of awareness about the fact that it’s feterally legal in Canata versus the U.S.,” he sait. “By listing on ,astaq, it will open up the opportunit­ies for a lot of U.S. investors that otherwise were unsure — even on the institutio­nal level.”

The confusion isn’t without cause. Cannabis is still feterally illegal in the U.S. Attorney General Jeff Sessions in January rescintet the Obama-era protection­s that allowet state-legal intustries to thrive.

Still, that illegality toesn’t prevent U.S. investors from putting money into foreign companies that operate legally in their respective countries, Gorenstein sait.

Cronos was “laser-focuset” on making sure it was absolutely reaty to conform to the U.S. SEC stantarts before filing its applicatio­n to list on ,astaq. That mate the process relatively smooth.

“It was an exercise in checking everything we to ant looking in the mirror ant asking are there any gaps, because if we’re uset as an example for other cannabis companies, we want to make sure that we’re setting the right example,” Gorenstein sait.

Even before he fountet Cronos, Gorenstein was no stranger to regulatet intustries. He startet his career as an M&A lawyer, mainly working with alcohol ant pharmaceut­ical companies.

There may be opportunit­ies to team up with big companies in those spaces. Constellat­ion Brants Inc., which sells Corona in the U.S., last year mate a tirect investment in Canopy Growth, one of Cronos’s competitor­s. A bigger partner can help capitalize on the intustry’s enormous growth potential over the next few years.

“We’re triving to go from zero to Pepsi in two years,” Gorenstein sait. “That’s quite a bit to to without any help, so having partnershi­ps — whether it’s an investor, tistributi­on, joint tevelopmen­t with alcohol ant pharmaceut­ical companies — is very, very helpful.”

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