National Post (National Edition)

Investors punishing Facebook,

SOME ANALYSTS SEE ONLY ‘HEADLINE RISK’ IN SHARE DROP THAT COULD PRESENT A BUYING OPPORUTUNI­TY

- TOM METCALF, GERRIT DE VYNCK AND BRANDON KOCHKODIN

in New York Mark Zuckerberg’s fortune dropped $4.9 billion on paper Monday as investors weighed reports that a political advertisin­g firm retained informatio­n on millions of Facebook Inc. users without their consent.

Facebook said Friday that Cambridge Analytica, the advertisin­g data firm that helped Donald Trump win the U.S. presidency, received user data through an app developer on its social network, violating its policies. The company harvested private informatio­n from the Facebook profiles of more than 50 million users without permission, The New York Times reported.

It was a punishing day for other tech billionair­es too. Amazon.

com Inc.’s Jeff Bezos lost $2.1 billion (all figures U.S.) and the fortunes of Alphabet Inc. founders Larry Page and Sergey Brin each declined $1.5 billion as a technology selloff sent the Nasdaq indexes to the steepest losses in six weeks.

Facebook shares fell 6.8 per cent to $172.56, cutting Zuckerberg’s fortune to $70.4 billion and dropping him one place to fifth on the Bloomberg Billionair­es Index. He’s now behind Bezos, Bill Gates, Warren Buffett and Amancio Ortega.

Facebook investors were making themselves heard, sending the stock to its biggest intra-day selloff since September 2012. Lots of other people aired their grievances via Twitter.

A Bloomberg count of negative sentiment expressed on Twitter hit its highest level since Feb. 2, 2017, following reports that a political advertisin­g firm retained informatio­n on millions of Facebook users without their consent.

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