National Post (National Edition)

Google launches initiative to combat fake news

- The Canadian Press

you want to see is a search engine that is not delivering quality content and with the open internet is simply becoming a race to the bottom.”

Schindler revealed the company’s initiative will adjust algorithms and use new services to make users see links from publicatio­ns they pay for higher up in their search results in a special carousel.

It will also let readers buy subscripti­ons to news publicatio­ns in as few as two clicks from a publisher’s webpage using their Google account.

After subscribin­g, if users stay logged into their Google account, they won’t run into paywalls or be asked to repeatedly enter a username and password to access news from publishers they pay for.

The subscripti­on features will be rolled out to 17 launch partners, including the New York Times, Washington Post, the Financial Times and the Telegraph. None of the launch partners is located in Canada, but Google promised more publishers are coming soon.

The company also said it will give journalist­s access to a more secure internet by allowing them to easily set up their own virtual private network on a private server through an offering they call Outline.

Google said other planned initiative­s includes opening a Disinfo Lab that uses computatio­nal tools to monitor misinforma­tion during elections and breaking news periods, and will launch a digital literacy curriculum called MediaWise to help readers distinguis­h fact from fiction online.

A similar program to MediaWise was recently piloted in Canada under the name NewsWise, where it provided a program for school-aged children to learn to find and filter accurate informatio­n online.

NewsWise was funded by a $500,000 grant from Google Canada, which partnered with the Canadian Journalism Foundation and CIVIX, a Toronto-based non-profit that aims to engage young Canadians in democracy.

NewsWise will roll out to Ontario classrooms this spring and will arrive nationally sometime next year ahead of the federal election.

On Tuesday, Google executives also pointed out that the journalism companies it is hoping to help are “facing challengin­g, even more complex times” as advertisin­g revenues shrink and many turn to paywalls.

The Canadian Media Concentrat­ion Project previously reported that Google’s share of the Canadian digital media market is almost 10 times that of the daily newspaper industry and 60 times that of community newspapers.

It said in 2015 Google made $2.3 billion on online advertisin­g revenue in Canada, while newspaper publisher Torstar made $125.9 million, Postmedia made $97.7 million and Quebecor made $88.7 million.

Schindler said last year Google paid out $12.6 billion to its publishing partners and drove 10 billion clicks for free per month to publisher websites.

Under the new initiative, he said, “if you do not grow, we do not grow.”

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