I THINK IT’S GOING TO COME BACK IN FAVOUR OF PRINT.

ing advertisers more targeted access to consumers.

By adding the Rogers titles to its own, St. Joseph will add data about a number of important market segments such as fashion and beauty, parenting, and current affairs.

St. Joseph’s deal with Rogers Media includes Today’s Parent and Hello! Canada, as well as the digital publications Flare and Canadian Business, which no longer have print editions, and a custom content business.

Gagliano also said he thinks there’s been too much emphasis on digital media over printed magazines, books and catalogues, which have the advantage of providing a selection of portable content without extensive internet searching.

“I think it’s going to come back in favour of print in time when people see the benefits of it,” he said. “I think there’s obviously room for both.”

The companies said Wednesday that St. Joseph will offer jobs to all current employees of Rogers Media Publishing.

They account for about 125 full-time positions within Rogers Media, which has about 2,650 full-time employees overall

The transaction comes a year after Apple Computer Inc. acquired the Texture magazine app and service from Next Issue Media LLC, a partnership formed years earlier by Rogers Media, Time Inc., Hearst and Condé Nast.

In November, Rogers Media sold its Moneysense personal finance website to Ratehub, a Toronto-based company that owns an online comparison site for financial products

That was followed by months of unconfirmed reports that the media arm of Rogers Communications Inc. had been negotiating with various groups to sell its remaining consumer publications.

As with the other divestitures, financial terms of the Rogers-st. Joseph deal weren’t disclosed.

Rogers Media’s exit from magazine publishing comes as its parent — one of Canada’s largest telecommunications companies — repositions its media business, which includes the Toronto Blue Jays baseball team, the Sportsnet specialty TV channel as well as radio and local TV stations.

“It was a difficult decision, but one we believe is right as we accelerate our strategic vision and reposition our media business for the future,” Rick Brace, president of Rogers Media, said in a statement.

“We are extremely proud of these iconic magazine brands and all the employees who have delivered high-quality content for decades and helped shape Canadian culture and conversation.”