Yada, yada, yada... Netflix lands Seinfeld

Streaming services wins bidding war

NEW YORK/LOS ANGELES • Netflix Inc. scored a key victory in the battle for classic sitcoms.

The streaming service announced that it won the rights to all 180 episodes of Seinfeld, which will come to Netflix globally in 2021. Sony Corp.’s Sony Pictures Television, the distributor of the show, currently has a deal with Walt Disney Co.’s Hulu.

The bidding war for the show follows battles over the rights to The Office and Friends — two shows that Netflix is losing to streaming rivals. The Seinfeld deal shows that Netflix still has options to acquire popular library content even as Disney and AT&T Inc.’s WarnerMedia pull back their most popular content to focus on their own streaming services.

Netflix shares briefly turned positive after the company announced the deal, a sign of how important having hit shows is to investors of streaming services.

“Seinfeld is the television comedy that all television comedy is measured against,” Netflix Chief Content Officer Ted Sarandos said. “We can’t wait to welcome Jerry, Elaine, George and Kramer to their new global home on Netflix.”

While it’s been more than two decades since the final episode of Seinfeld, the show has maintained its popularity thanks in part to a long run in syndication on TBS. Reruns of TV sitcoms are still generating large sums of money as younger generations discover them on streaming services like Netflix.

Comcast Corp.’s NBCUniversal recently paid US$500 million over five years for the rights to The Office, while WarnerMedia is paying US$425 million over five years to stream Friends on its upcoming streaming service, HBO Max.

Netflix paid “far more” for the rights to stream Seinfeld, according to the Los Angeles Times. This deal is different than the deals for The Office”or Friends because it gives Netflix global rights.

Other programs still up for grabs include The Big Bang Theory and Two and a Half Men, but WarnerMedia’s HBO Max may have the inside track to nab those shows. Both of those sitcoms are distributed by WarnerMedia.

Hulu had a US$150 million deal to stream Seinfeld, according to the Hollywood Reporter. It expires in 2021.

Meanwhile, Vivendi’s Canal+ has agreed a deal to add Netflix subscriptions to TV bundles in France and elsewhere, the French broadcaster said on Monday, in the latest such alliance to counter pressure from streaming giants.

The new Canal+ bundles integrating Netflix would be available in France from Oct. 15 and later expanded to other European markets.

Pay-TV groups have been squeezed globally as viewers switch to online video platforms that often offer cheaper packages and churn out original productions. Netflix, with a string of hit shows such as The Crown and Stranger Things, has been leader of the streaming pack.

NBC Last we saw the Seinfeld gang, they were in a bit of a pickle. Now they’re coming to Netflix. From left, Michael Richards as Kramer, Julia Louis-Dreyfus as Elaine Benes, Jerry Seinfeld as Jerry Seinfeld and Jason Alexander as George Costanza.