National Post (National Edition)
Eyes on Geospatial Data Could Reap Rewards for Canadian Business
Geospatial data was once solely leveraged in map production, but the contextual information it provides can now be crucial to success in many industries.
Will Cadell, CEO at Sparkgeo, offers his own insights into how this could play out for businesses and their consumers.
What insights can the geospatial data industry provide to both organizations and consumers?
We can provide insight into human movement patterns and create indexes of oil demand. We can discern places with higher flood risk, where wildfires are more likely to happen, or watch for landscape changes. We can monitor the movement of high-value assets, and determine which countries are moving products to other countries (that perhaps they shouldn’t).
Where humans move there’s value, and by studying various elements of that movement we can provide valuable commercial insights. In reality, the analytics we create emerge from an “art of the possible” discussion. The great news is that geospatial data capture technology is way ahead of the curve, and we can answer questions that couldn’t have been conceived of even a year or two ago.
How might organizations better utilize such data? Do you have advice on what they should consider or execute?
A commitment to curiosity and innovation. Even the most traditional industries now need to innovate, so the trend is differentiating those companies that commit to innovation from those who “wait and see.” Those who are waiting, wait too long. Cultures of innovation are like organizational muscles: without use they atrophy. Building a culture of data, innovation, and technology literacy is a good pathway to success.
How do you see geospatial technology developing further? What are the possibilities?
There are so many options. I think we’ll see a great deal of movement around augmented reality (AR) and virtual reality (VR) powered by geospatial tech. Automated vehicles need high-definition (HD) maps. Most of the use cases for 5G have a strong geospatial or location component. These, combined with robust data fusion from numerous sensors in low Earth orbit, provide a creative environment from which to pull numerous new business models and products.
For the full story, visit innovatingcanada.ca.