National Post (National Edition)

TURNAROUND

ELON MUSK MAY BE AN INCREASING­LY DIVISIVE FIGURE, BUT HIS RUN OF SUCCESS IS UNDENIABLE.

- DANA HULL

Whether you find him admirable or obnoxious, Elon Musk is having a fantastic year.

SpaceX, the company he founded in 2002, blasted two American astronauts to the Internatio­nal Space Station in late May and brought them safely home in a historic splashdown Sunday, heralding a new age of private-sector space travel. Tesla Inc., his electric carmaker, recently celebrated its fourth straight quarter of profit and may soon join the S&P 500 Index. This year’s share rally has made the California company the world’s most valuable automaker, with a market value of roughly US$267 billion as of Friday’s close.

And then there’s Musk himself. The 49-year-old South African immigrant, who is a Los Angeles-based celebrity as much as a Silicon Valley CEO, is now the 10th richest person in the world, according to the Bloomberg Billionair­es Index.

While the chief executives of the Big Four tech companies — Amazon.com Inc., Apple Inc., Facebook Inc., and Google Inc. — were derided as “Cyber Barons” during a grilling by Congress last week on antitrust issues, Musk basked in Style-section treatment in the Sunday New York Times.

It’s a remarkable turnaround from the dark days of 2018, when Tesla struggled to ramp up production of the Model 3 sedan, scores of executives quit and Musk was sued by the U.S. Securities and Exchange Commission over his infamous “go private” tweet.

Since then, he’s not endeared himself to everyone. Musk has come under fire for downplayin­g the coronaviru­s pandemic, tweeting in early March that “coronaviru­s panic is dumb” and then predicting the U.S. would probably have “close to zero new cases” by the end of April. In California, where Tesla’s massive auto plant employs roughly 10,000 workers, Musk defied public-health authoritie­s in Alameda County by closing down the plant late and reopening it early, daring anyone to arrest him.

Yet in a year when much of the nation is hunkered down or retrenchin­g in the face of surging virus infections and widespread economic anxiety, Musk is ebullient and expanding. Tesla, which has 55,000 employees globally, is hiring and is building a new auto plant in Austin, Texas, for its forthcomin­g electric pickup truck. Musk suggested Friday that Tesla’s workforce could grow to 65,000 by the end of the year.

“We’re full of admiration” for the whole team at Tesla, James Anderson of Scottish money manager Baille Gifford, Tesla’s second-largest shareholde­r after Musk himself, said in an email. “What they are doing is a rare but central shaft of light in a dark world.”

Baillie Gifford declined to comment on the success of SpaceX, in which it’s also an investor. Musk’s closely held company, which is in the midst of raising $1 billion in funds, is among the most valuable venture-backed companies in the U.S.

Tesla rose 2.7 per cent to US$1,469.37 at 10:18 a.m. Monday in New York. The stock had tripled this year through July 31, while the top three U.S. automakers each fell more than 25 per cent.

SpaceX — formally Space Exploratio­n Technologi­es Corp. — has been best known for launching the Falcon 9 reusable rocket for customers that include commercial satellite operators, the National Aeronautic­s and Space Administra­tion, and the U.S. military. The successful flight of astronauts Bob Behnken and Doug Hurley marks the first time that SpaceX has flown humans — a huge proof point for a company founded with the goal of colonizing Mars.

“Welcome back to Planet Earth and thanks for flying SpaceX,” said Mission Control, after the astronauts in the Dragon capsule splashed down into the Gulf of Mexico. Congratula­tions poured in via Twitter from President Donald Trump and his predecesso­r Barack Obama, as well as competitor­s like Blue Origin and Boeing Co.

Now that the “Demo-1” test flight is complete, SpaceX can begin operationa­l trips for NASA. The Crew-1 mission is planned for late September.

SpaceX is also testing Starship, the next-generation rocket that will fly humans to the moon and then Mars. It’s also preparing to launch its own space-based internet service called Starlink. And later this month, Musk vows to give a “progress update” on Neuralink, his brain-machine interface startup.

“If you want the person who is going to change the world, you are going to have some rough edges,” Gene Munster, managing partner of Loup Ventures, said of Musk in an interview Sunday. “Ultimately, his success speaks for itself. And while it feels like everything has come together for him this year, he’s been laying the groundwork for the past decade.”

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 ?? ALY SONG / REUTERS ?? Tesla CEO Elon Musk has many reasons to dance. The electric-car pioneer is now running the world’s most valuable automaker.
ALY SONG / REUTERS Tesla CEO Elon Musk has many reasons to dance. The electric-car pioneer is now running the world’s most valuable automaker.

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