AMA­ZON STARTS PREPA­RA­TIONS TO LAUNCH IN SWE­DEN

National Post (National Edition) - - FINANCIAL POST -

Ama­zon.com Inc has started prepa­ra­tions to launch in Swe­den, mark­ing its first step to es­tab­lish a local pres­ence in a Nordic coun­try. Swedish cus­tomers can al­ready shop on Ama­zon through its web­sites in other Euro­pean coun­tries such as Ger­many, and get their pur­chases shipped to the coun­try, but this of­ten meant pay­ing high de­liv­ery charges. “We are op­ti­mistic that, by fo­cus­ing on the things we be­lieve cus­tomers will place the greatest em­pha­sis on — low prices, a wide range and fast de­liv­er­ies — we will even­tu­ally be able to win the trust of Swedish cus­tomers,” Alex Ootes, vice-pres­i­dent for EU Ex­pan­sion at Ama­zon, said Tues­day. The Swedish web­site ama­zon.se was still di­rect­ing cus­tomers to ama­zon.de with an op­tion to de­liver to Swe­den. Ama­zon has not re­leased a date for the web­site launch, a spokesman said.

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