National Post (National Edition)
KD MAKES ALL THINGS NICE WITH A LITTLE PUMPKIN SPICE
Watch out, Starbucks — there's a new pumpkin spice wrangler in town. Kraft Dinner (KD) is releasing Pumpkin Spice KD, and it's exactly what you think it is: Macaroni coated with classic KD cheese powder and a blend of cinnamon, nutmeg, allspice and ginger. The mac and cheese will come in a white coffee-style cup, and in a sly barista burn, it'll have your name intentionally misspelled on it. But you can't just skedaddle over to the grocery store to get it. Only 1,000 Canadians who've signed up for the wait-list at PumpkinSpiceKD.com will get the goods, delivered sometime in October. “Not many people would expect KD to be part of the (pumpkin spice latte) conversation, but that's the whole point,” said Brian Neumann, a senior brand manager for Kraft Heinz Canada.