Ottawa Citizen

Why I won’t donate to typhoon relief efforts

- ERIC FRIEDMAN Eric Friedman is the author of Reinventin­g Philanthro­py: A Framework for More Effective Giving. An excerpt is available at Reinventin­gPhilanthr­opy.com.

The damage from typhoon Haiyan has been absolutely horrific. We’ve all seen the images of the disaster by now. The death count is still being tallied, but many people believe it could be 10,000 or more, and hundreds of thousands of people have had their homes destroyed. Children have been orphaned, towns destroyed, and lives turned upside down.

Many charities are soliciting donations to fund relief efforts, tapping the public’s willingnes­s to help those who suffer due to large-scale natural disasters. This is a pattern of generosity that says a lot about the collective heart of our world.

Neverthele­ss, I will not be donating to the relief efforts. I also didn’t donate to the relief for the Haitian earthquake of 2010, Japanese earthquake and tsunami of 2011 or the Indian Ocean tsunami of 2004. Before you write me off as a stingy, selfish Scrooge, you might be interested to know that I give far more to charity than the U.S. national average — just not to disaster relief.

It’s not that I’m concerned about charity scams (which are easily avoided with modest amounts of due diligence) or have doubts about the severity of the disaster (which is obvious from the media reports). My rationale is very simple: some charities that are involved in developmen­tal aid can do more good, dollar for dollar, than those that handle disaster relief.

Every day, 18,000 children around the world die from preventabl­e causes such as malaria, tuberculos­is and diarrheal diseases (from dirty drinking water and poor sanitation). We have the knowledge and technology to prevent these deaths — in fact, were virtually eradicated in the United States and Canada before most of us were born. The bottleneck to preventing these deaths is the money for mosquito nets, clean water and vaccines. Deaths from preventabl­e causes don’t get the same coverage as natural disasters, but they happen every day, adding up to a lot more suffering and deserving of our attention.

Unfortunat­ely, I don’t have enough money to pay for all the needs of victims of “event” disasters as well as “everyday” disasters. Even Bill Gates isn’t that rich.

Donors face choices about how to allocate their giving. Many people find it offensive for donors to pit people who suffer from one horrible thing against those who suffer from another. I, too, find it offensive, but prioritiza­tion is reality in a world with limited resources.

Many donors avoid prioritizi­ng by slicing their giving pie into many pieces, — putting some money in developmen­t and some in disaster relief. However, spreading donations thin is an evasive response to challengin­g questions about the best use of donor money.

Your money will make more of an impact if you give larger amounts to fewer organizati­ons that you have more conviction in, so if you care about impact, it’s your responsibi­lity to make these choices.

Charities working in global health and developmen­t prevent tragedies from happening, rather than respond afterward. While disaster relief can certainly prevent additional suffering and loss of life, it is much more compelling to address problems before they happen rather than clean up after them.

For charities working in global health and developmen­t, lack of money is often the most critical barrier to providing more aid. In contrast, well-publicized disasters can elicit billions in donations over a short period of time; the biggest obstacles for charities working in this area are logistical, not financial. Roads and other infrastruc­ture are often destroyed, so charities can’t get supplies to those in need. This points toward developmen­tal charities being able to make better use of donations.

Charities that work in global health and developmen­t typically use extremely inexpensiv­e, but proven solutions to save lives. Examples include mosquito nets (to prevent malaria), clean water and vaccinatio­ns. Disaster relief, on the other hand, is often much more costly due to the logistical challenges associated with rushing aid to areas where the roads and other infrastruc­ture have been destroyed. This inefficien­cy means disaster relief can’t get as much “bang for the buck.”

These reasons for favouring “everyday” aid over disaster relief are supported by research from experience. A report from the World Bank echoes this view: “The emotional and sensationa­lized climate of disaster response has prevented the adoption of a cost-effectiven­ess approach in decision making. Emergency health interventi­ons like temporary shelters and field hospitals are indisputab­ly more costly and less effective than time-tested health activities” (Source: Disease Control Priorities Project).

Charities rarely acknowledg­e this, possibly because it might cause people to stop giving to disaster relief altogether, but it is implicit in their budgeting processes. As an example, when donors give unrestrict­ed gifts to charities that do both disaster relief and developmen­t like Oxfam and UNICEF — letting them decide where it is needed most — more of it may go to developmen­t than disaster relief. (And if you do feel compelled to do something to help others in the wake of the typhoon, making an unrestrict­ed donation to an organizati­on like this would be more effective than earmarking your gift for their typhoon relief fund.)

The reason I don’t give to disaster relief efforts is not callousnes­s or obliviousn­ess. The evidence is clear that there are charitable programs that are more effective than disaster relief, and I want my donations to do as much good as possible.

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