Entertainment begins to reflect real world

Number of LGBTQ characters on network TV hits new high, study says

A record-high percentage of LGBTQ characters are part of the new TV season’s primetime network series, according to the media advocacy group GLAAD.

The annual study by media advocacy group GLAAD out recently also found an increase in the characters’ ethnic diversity, with slightly more LGBTQ people of colour than white for the first time.

While the percentage of regularly seen LGBTQ characters on scripted broadcast series rose from last year’s 6.4 per cent to hit an all-time high of 8.8 per cent, or 75 characters out of a total 857, GLAAD said the TV industry is still falling short.

The organization called on networks to reach 10 per cent inclusion for LGBTQ characters in prime-time in the next two years to ensure that “entertainment reflects the world in which it is created,” said GLAAD president and CEO Sarah Kate Ellis said. The culture has changed for LGBTQ people but America is the midst of extraordinary tumult, she said.

“That means what happens on our television screens is now more important than ever before,” Ellis said. Stories that explore the lives and identities of characters once invisible on screen remain “critical to accelerating acceptance for LGBTQ people.”

The study singled out two series as history-making: the FX drama Pose, which featured the largest number of transgender series regulars ever on a U.S. series, and CW’s Supergirl, with TV’s first transgender superhero, Nia Nal, played by Nicole Maines.

Meanwhile, Nielsen announced it will begin reporting on what same-gender couples and their households are watching. The company, which already analyzes audiences by ethnicity, income and other demographics, said the new ratings data will help programmers and marketers “better understand the compelling opportunity these consumers represent.”

GLAAD’s Ellis lauded the move, calling it important to count LGBTQ viewers and to see how the U.S. audience is connecting with LGBTQ characters and shows.

GLAAD has tracked lesbian, gay, bisexual, transgender and queer characters on TV for 23 years and began releasing its expanded survey, titled Where We Are on TV, in 2005. The study analyzed the programming for the 2018-19 season on broadcasting, cable and the Amazon, Hulu and Netflix streaming platforms.