Wedding-wear brand looks well beyond the big day
A bridal gown is something to be worn once then stored away, then lovingly brought out intermittently to be reminisced over. Right?
According to the designers behind the B.C.-based brand Fern and Moon, this couldn’t be further from the truth.
Keira Danniels and Karen Merrifield believe that “modern brides” want more from their gowns than a one-off experience. So, to deliver on this theory, they created a bridal wear line of mix-and-match separates that can each be worn on the big day, and then on pretty much any day after that.
We caught up with the designers to learn more about their brand, what sets it apart and more.
Q Who is the Fern and Moon bride?
A The Fern and Moon bride is someone who wants to wear something that represents who they are. They are practical, with an eye for style. They care about who is making their clothes, and they want to make meaningful purchases that extend beyond just a one-time wear. They probably like dogs, too. And pasta. Or is that just us? ... The brand is built on the idea of versatile and re-wearable separates for brides.
Q Why was this important to you?
A Fashion is one of the most wasteful industries in the world, but also such a beautiful form of self expression. We wanted to create clothing people would feel good about wearing, both in fit and in ethos. Spending a lot of money on an item you may only wear for six hours doesn’t make a lot of sense to us, but creating bodysuits and skirts that can be worn again with minimal effort really does.
We hope these pieces travel with brides on their honeymoon, and are worn for years to come. After all of the work that goes into designing and creating a piece of clothing, it seems like such a waste to have it gather dust in the closet.
Q What has been the feedback so far?
A The feedback has been wonderful. After two years of trials and testing, we have launched with a range of bodysuits and skirts that solve every pain point we set out to tackle, and people have noticed. The line works on diverse bodies and is comfortable to wear while still providing support. Brides seem especially excited by the seamless bodysuit bottoms and lingerie look, and the skirts have been a hit.
Q Where are your designs made?
A In Vancouver.
Q And where can people check them out? A You can find our designs online at fernandmoon.com.
Q What is the price range for Fern and Moon designs?
A We sell direct to brides so we can offer locally made pieces for wholesale prices. Combos, a bodysuit and skirt, range from $1,360 to $1,900, before tax.