Penticton Herald

Crawford re-creates iconic ad

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NEW YORK — Cindy Crawford is heading back to the Super Bowl: The model has recreated her iconic 1992 Super Bowl ad for Pepsi, now featuring her 18-year-old son.

Crawford recently filmed the commercial, which will debut at Super Bowl 52 on Feb. 4. It includes her son, Presley Walker Gerber, as well as footage from Michael Jackson’s memorable Pepsi commercial.

The 51-year-old said she didn’t hesitate to recreate the ad 26 years later, especially since she was able to work with her son.

“Just as a mother, we drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him,” she said in a phone interview Wednesday.

The new Super Bowl ad, dubbed “This Is The Pepsi,” is part of the company’s “Pepsi Generation” campaign honouring the brand’s 120year history in pop culture.

The original features Crawford in a tank top and jean shorts — made from her own jeans she brought to the set that day — driving a Lamborghin­i and stopping at a gas station to buy a can of soda. She said she felt the 1992 spot “became such a classic for so many reasons.”

“It was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’ Or I’d be at a bar and people would send me over a Pepsi,” she said, laughing. “And it’s funny because during Halloween a lot of women will dress up as me in that commercial. It’s like an easy Halloween costume.”

Crawford plans to attend the Super Bowl in Minneapoli­s, where her father lives.

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