2026 World Cup coming to Canada, North America
In the end, money talked. FIFA’s member associations had 11 billion reasons to say yes to the joint bid from Canada, the U.S. and Mexico to host the 2026 World Cup. Morocco could only offer the world governing body of soccer US$5 billion in profit from the expanded 48-team men’s soccer showcase.
Given FIFA essentially uses its cash cow to fund everything else, the North American bid’s promise of a record $11 billion in profit resonated.
Peter Montopoli, general secretary of the Canadian Soccer Association and Canada’s bid director, acknowledged the bottom line was a key factor in the bid win on Wednesday in Moscow.
“Obviously the numbers, the profits, which were astounding,” Montopoli said in an interview.
But he also pointed to the certainty of the bid’s 23 stadiums — already built, burnished and ready for action — including Toronto’s BMO Field, Edmonton’s Commonwealth Stadium and Montreal’s Olympic Stadium.
The third plank was the prospect of a knock ’em dead kickoff to the tournament — three games back-to-back-to-back in Toronto, Mexico City’s Azteca Stadium and the Rose Bowl in Pasadena, Calif.
Factoring in an expansion to BMO Field — the bid document lists its tournament capacity at 45,500 — opening day could draw more than 220,000 spectators through the turnstiles.
The joint North America bid won 67 per cent of Wednesday’s vote at the FIFA Congress, defeating Morocco 134-65 with one country, Iran, voting for none of the above.
The joint bid pitched a near shutout in the Americas, winning 38 of 39 votes cast. Only Brazil opted for Morocco, which may have been a blessing given its recent history of World Cup stewardship.
Europe and Asia came through with the North American bid taking 11 African votes away from Morocco.
FIFA president Gianni Infantino tried unsuccessfully to play down the profit angle.
“Obviously money is not the only element,” he told a news conference later in the day. “We have to focus on the football, I’ve said it many times. But the money we generate can be reinvested in football.”
Infantino, who used the day to announce he is running for re-election, then proceeded to talk about how FIFA’s revenues had risen on his watch.
For Canada, co-hosting the 2026 tournament will come 40 years after its lone appearance at the men’s World Cup. The Canadian men went 0-3-0 without managing to score a goal in Mexico in 1986.
Perhaps the happiest man in Canada was men’s national team coach John Herdman.
“It’s officially football Christmas for Canada. It’s here,” said Herdman, whose team is No. 79 in the world rankings.