Regina Leader-Post

A STORY SO INCREDIBLE IT HAS TO BE TRUE!

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Chaska, Minnesota. It seems to be a fact of modern life that healthy, deep, uninterrup­ted sleep, or eight hours per night, is getting harder and harder to manage. And the folks at MyPillow are the last people on earth who would want you to lose any sleep over it. Sleep problems are common all over the world these days. But we have a simple solution that’s been taking people by storm. In fact, we’ve made getting consistent, restful, healthy sleep so easy, these days you can do it with your eyes closed. No, it doesn’t mean a new diet, or taking pharmaceut­icals, or more exercise or a replacing your bed. It just calls for getting yourself a new pillow. A MyPillow. If you think about it, the story of MyPillow is, perhaps, one of the greatest bedtime stories of all time.

Great things often come from unexpected places.

Our story begins somewhere amidst the frenetic energy of the 80’s and 90’s where we find Mike doing battle with addictions and associated compulsive behaviors. Though Mike owned businesses at the time, it might be more accurate to say Mike’s businesses owned him. Things were bad. Only by the grace of God was Mike able to recognize the trouble he was in, as well as the dead end it would lead to. He became serious about recovery, found a new path for his life and started to shed the burdens of his unhealthy life. Now, with a clear head, a new focus and lots of raw energy, Mike started forward. However, something old was creeping back into his life: “Since I was a young boy, I’d suffered from lack of good, quality sleep.” As a youngster, Lindell went to great lengths to try and secure for himself a decent night of zzzz’s. Once, at the age of 16, he even spent an entire paycheck on an expensive pillow in the hopes of securing better sleep. To no avail. Mike recalls nights of restless activity, tossing and turning, folding and unfolding his pillow, using his arms for support, sleeping on his sides, etc. The results were only that when he eventually woke up, he was more tired than ever.

A man who eats and sleeps sleep.

Mike’s resolve only strengthen­ed and he now began a lifelong search for better, healthier sleep. Which also led him to examine what was causing his poor sleep, what chronic sleep deprivatio­n had done to his body and to consult with experts in and around the sleep industry. In essence, he kept the conversati­on going and soon found himself pondering these issues and finding possible answers on a daily–and nightly–basis. Before he knew it, Mike had gained numerous valuable insights into the issues people faced when sleeping. He had listened closely. He compared against his own experience­s. He trusted his instincts. And, most importantl­y, he began to recognize the critical value and necessity of uninterrup­ted sleep. “I was acutely aware of what was wrong but still needed to answer the biggest question: ‘Why?’”

The enemy within your pillow case. Your pillow.

A rigorous process of eliminatio­n led Lindell to a true, personal Eureka-moment. The villain that was robbing Mike of his precious sleep and leaving sleep deprivatio­n in its place wasn’t his mattress. It was none other than the pillow he was sleeping on. He’d felt like he tried practicall­y every one of them out there. He realized he’d have to start with a clean sheet. Mike shared, “Some helped, but no single one provided help with all the things a good pillow must, like adequate structural support, absorbing and dispersing heat and resisting flatness.” Pillows that go flat lose support and tend to heat up, causing the sleeper to toss and turn spend the night trying to readjust for comfort and/or to cool off. Each one of these issues triggers motion which often brings back consciousn­ess. People are prevented from “enjoying the uninterrup­ted sleep our bodies need to heal, rejuvenate, repair and revitalize.” “All I had to do now was to invent and manufactur­e the world’s most comfortabl­e pillow.” And so, miraculous­ly, Mike did.

Hear that silence? That’s the sound of happy sleepers.

From that moment on, year after year, Lindell marketed his pillows throughout the country at shows and expos during the day, and worked alongside his family making more pillows during the night. Along the way, he spent time talking with consumers, up-close, personally, intimately. So, also at the same time, “The World’s Most Comfortabl­e Pillow” was constantly tweaked, evolved and improved upon, to the point where today, MyPillow has millions of loyal customers. How is that possible? Because, MyPillow is designed to conform to individual support needs. It’s washable and dryable. It stays cool. And it is guaranteed not to go flat for 10 years.

Dream small, medium, large and extra-large.

Adjustable and designed to meet each individual’s support needs, MyPillow comes with a 60-day, no-questions-asked, money-back guarantee– customer support that Mike was warned would put him out of business. Today, MyPillow boasts more than 1600 employees and manufactur­es all their pillows stateside. They’ve also sold over 32 Million pillows to satisfied customers from all over the world. And, in 2013, MyPillow was awarded the renowned QStar Award from QVC for “Product Concept of the Year.” Mike himself has become a household name, often recognized in public because of his ubiquitous infomercia­ls and frequent guest appearance­s on shows like “Imus in the Morning.” Yet Mike remains humble and grateful, noting that learning to make good decisions has “not only improved my own life, but also the lives of others.” Proof, after all, that if you put your mind to it, anything is possible!

“I bought a Premium MyPillow and two travel sized pillows a few months ago and they have lived up to their name! I do not wake up from discomfort, I wake up rested. I have recommende­d these pillows to several of my friends and they love them!” Bobbie D “I have to say, I had my doubts – but now I’m a believer. I was hooked from Day 1. No matter how you shape the pillow it stays. Recently I went on a short trip and MyPillow came along – no way I was leaving it at home!” Elizabeth W

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 ??  ?? The world wakes up with MyPillow, too: Mike frequently appears on morning television shows.
The world wakes up with MyPillow, too: Mike frequently appears on morning television shows.
 ??  ?? Mike is passionate about giving back and frequently donates to shelters, abuse centers and veteran’s homes ( just to name a few).
Mike is passionate about giving back and frequently donates to shelters, abuse centers and veteran’s homes ( just to name a few).
 ??  ?? Mike says when it comes to making a MyPillow, there is no such thing as a “small flaw.”
Mike says when it comes to making a MyPillow, there is no such thing as a “small flaw.”

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