HOROSCOPE

THURSDAY, JANUARY 25, 2018 Taurus Moon

In the world of marketing, the first step of selling a product is to remind people how much they need and want it. But what if there is no driving hunger present? That’s when appetite must be created. Give them something to want and then make them want it. These are the themes under the appetite-driven Taurus moon.

ARIES (March 21-April 19).

To avoid wasting your energy, be strategic in your placement of it. Go where you’re likely to get the most cooperation. Together you’ll accomplish more.

TAURUS (April 20-May 20). The word “fan” comes from “fanatic,” meaning “a person filled with excessive and single-minded zeal.” It’s a state of being responsible for great harm in the world. It’s far better to be gently and open-mindedly supportive.

GEMINI (May 21-June 21). Children make socially inappropriate statements because they have yet to learn what’s acceptable in different situations. Then there are those who will never learn. You’ll help them though. You’ll be a guiding force of decorum.

CANCER (June 22-July 22). You may feel as though you are swinging your arms and flailing about in an attempt to regain some kind of balance. In fact, this a rather accurate depiction of what everyone is doing. It is the very essence of “action.”

LEO (July 23-Aug. 22). In a cruel loophole, pointing out another person’s rudeness is rude. And if there’s anything to avoid at all costs today, it’s rudeness -- not because it will upset others, but because it will ultimately make you disappointed in yourself.

VIRGO (Aug. 23-Sept. 22). Silliness can be the preservation of sanity. And even if the situation isn’t in dire need of silliness, it’s the ingredient that will make your time memorable and fun.

LIBRA (Sept. 23-Oct. 23). Excellent question of the day: “Who cares?” -- not in a snarky or defeatist sort of tone, but an investigative one. The answer will be your best customer, your ardent supporter, your dear friend.

SCORPIO (Oct. 24-Nov. 21).

You’ve started many things with good intentions but life gets in the way of finishing. It doesn’t make you a slacker; it makes you a person who tends to priorities. But do consider those priorities today. Is it time to adjust them?

SAGITTARIUS (Nov. 22-Dec. 21). Someone you look up to as a role model isn’t fit for the job. (Maybe you’ve made the common mistake of casting a movie star in that position.) You will seek and find guidance from one with real-world accomplishments. CAPRICORN (Dec. 22-Jan. 19).

Before you dive into a project or

take things in a new direction, play it out in the theater of your mind. It will be easier to try new things if you first take away the potential consequences. AQUARIUS (Jan. 20-Feb. 18).

Here’s an insane quest: Try and find the perfect partner, job or situation. The insanity will come at no extra charge. Accept imperfection, however, and you’ll get brilliant results. Sanity will be included in the price.

PISCES (Feb. 19-March 20). People who are hard to read can have you coming back for more. But once you feel you have them figured out, your fascination wanes. The one who intuits this and makes it a mission to keep you guessing will enthrall you.

TODAY’S BIRTHDAY (Jan. 25).

You’ll be surprised at what you can do. Of course, it takes something incredible to sustain your high energy throughout the year, and the juicy prize you’ll choose works wonders to keep your tenacity and desire burning. An investigation or deal concludes successfully in May. Let yourself be frivolous this summer. Leo and Libra adore you. Your lucky numbers are: 10, 3, 38, 32 and 12.

TAURUS MOON TALE: Under this Taurus moon, let’s turn our attention to a fascinating star cluster within the Taurus constellation called the Pleiades. Pleiades is associated with many different meanings, depending on the culture you ask. One story starts with Orion the Hunter, who was known to be a player in every sense. Greek mythology abounds with stories of Orion’s exploits, his most famous companion being Artemis, goddess of hunting and young girls. Once Orion decided to pursue all seven daughters of Atlas, who carried the world on his shoulders. These seven beautiful sisters were known collectively as the Pleiades, and in addition to being Atlas’ daughters, they were also Artemis’ proteges. Atlas and Artemis were so upset by Orion’s advances that Zeus protected the seven nymphs first by turning them into doves and then into stars. Zeus later turned Orion into a constellation, too, and now the hunter pursues the Pleiades across the night sky forever. This myth goes to the heart of the Taurus astrological traits. The energy of Taurus is linked to sensuality and appetite.

CELEBRITY PROFILES: Alicia Keys is an Aquarius artist born when the sun, Mercury and Mars were all in the sign of philanthropy. Her cosmic alignment suggests that Keys not only entertains people with her music, she also changes the world through song, bringing attention to the suffering and triumph of the human spirit. Venus in Capricorn is further indication of leadership ability.

Write Holiday Mathis at HolidayMathis@gmail.com.