Regina Leader-Post

Firm tied to Facebook scandal got $100K grant

- Andy BlAtchford JoAn Bryden And

OTTAWA • The Canadian company at the heart of the internatio­nal scandal over the unauthoriz­ed use of Facebook informatio­n received $100,000 in federal funding last year to develop datadriven tools for political campaigns, The Canadian Press has learned.

AggregateI­Q Data Services Ltd. received the one-time contributi­on from the National Research Council for a nine-month project aimed at developing digital tools to predict who would turn out to vote and the likelihood of supporting a specific candidate, and to predict the outcome of a campaign’s communicat­ions strategy.

The British Columbia company is under investigat­ion by privacy officials in Ottawa, B.C. and the United Kingdom for its role in influencin­g the outcome of the U.K.’s Brexit referendum. It is also under investigat­ion for allegedly violating limits on spending during that campaign to benefit the “leave” side.

AggregateI­Q has also been linked to Cambridge Analytica, the political consultanc­y firm accused of improperly accessing private Facebook data to help political campaigns, including Donald Trump’s 2016 U.S. presidenti­al bid and the Brexit campaign.

Facebook estimates the personal informatio­n of 622,161 users in Canada — and nearly 87 million worldwide — was improperly accessed by Cambridge Analytica.

AggregateI­Q has said it has always complied with the law and has denied ever being part of Cambridge Analytica or its parent firm, SCL.

It has also said it never entered into a contract with Cambridge Analytica, nor has it ever had access to Facebook data allegedly obtained improperly by Cambridge Analytica.

The privacy controvers­y has put a spotlight on the use of data by political parties, which depend heavily on access to quality data about voters to target their campaign pitches.

In the months following the 2016 Brexit and Trump victories, the National Research Council provided AggregateI­Q with $100,000 in funding, under the Industrial Research Assistance Program, to support a $250,000 project by the company.

A copy of the funding agreement, obtained by The Canadian Press under the Access to Informatio­n Act, says the project’s objective was to create tools to help political campaigns predict voter turnouts, the likelihood of support for a specific candidate and the effectiven­ess of a given campaign communicat­ions strategy.

The NRC’s project with AggregateI­Q was scheduled to begin Jan. 1, 2017, and end Sept. 30, 2017. The agreement also contained a section that outlined “ethical” considerat­ions.

On Thursday, the federal and B.C. privacy commission­ers announced they are joining forces to investigat­e Facebook and AggregateI­Q .

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