Fashion brand Gentle Fawn marks 15 years of style
Vancouver-based fashion brand, Gentle Fawn, which specializes in creating effortless, chic pieces for women, was co-founded by husband-and-wife duo Daniel and Carla Hogg 15 years ago.
Carla caught up with Postmedia News to chat about the brand, what makes it unique — and how they ’ve changed their style over the years:
Q For those who aren’t familiar, what is Gentle Fawn?
A Gentle Fawn is a women’s clothing brand that designs feminine, effortless pieces that work for everyday wear. We are sold in over 700 retail stores across North America and online at gentlefawn.com, and are headquartered in Vancouver.
Q Who is the target customer?
A We love how versatile Gentle Fawn is, and always design with a balance of style and comfort in mind. Our ideal customer is a woman who wants to go from the office to drinks or dinner or a work event and be able to stay in the same outfit.
Q The brand is celebrating 15 years, which is a remarkable milestone for any brand. Why do you think the brand has been such a success?
A Thank you! We’re so excited to be celebrating our 15th anniversary this year. We believe that Gentle Fawn’s success is a combination of things — our growing base of customers who continue to wear Gentle Fawn, our retailers who have believed in us since the early days, and our amazing staff who continue to elevate our designs and our brand. We’re truly humbled to be where we are today.
Q What might surprise people to learn about Gentle Fawn?
A Something that many people don’t know about us, is that our prints are all made in-house by our design team. If you were to come by the office, you would likely see our textile artist painting watercolour florals; experimenting with shape, tone and placement, and applying it to our designs. It’s something that truly sets Gentle Fawn apart.
Q What’s next — looking ahead to the next 15 years?
A We see nothing but big growth looking ahead. Our staff doubled last year, from 13 to 24, and we’re continuing to add to our teams on an ongoing basis. The upcoming collections are better than ever, and we can’t wait to share what’s in store for the coming seasons.