Valmont CEO Guillon talks skin care and innovation

When it comes to luxury skin care, Valmont is often considered to be one of the biggest names in the business. The Swiss brand aims to be a leader in skin-altering tinctures of various types.

We caught up with Sophie Guillon, the chief executive of Valmont Cosmetics, to talk skin care and innovation.

Q For those who aren’t familiar, what is Valmont?

A Valmont as a brand is a Swiss leader in cellular cosmetics — the kind of cosmetics which reeducate the skin cells to function properly, thanks to the use of specific ingredients concentrated at a high level such as our signature DNA.

Born almost 35 years ago, the company conceives and manufactures products and professional services which fight against all signs of aging on the face, hair and body.

Q What’s new for the brand?

A The AWF5 range for the face. AWF (Anti-wrinkle Factor) has been a very successful and efficient line for Valmont over the past few years. We have decided to reformulate it using updated ingredients at utmost concentration levels to upgrade its efficacy over five major aging factors: eliminate wrinkles, fight against oxidants, boost elasticity, regenerate the skin matrix and plump it, as well. A stunning formula combined in two collections, the first one targeting a V-line lifting effect, the second a V-shape plumping effect.

Q What’s your personal skin care secret?

A Regularity! I deeply care about my daily beauty ritual, from gentle yet efficient cleansing to efficient treatments adapted to my skin condition.

You know, to me, skin is not a type which is defined for life, such as dry, oily or whatsoever. I consider our skin to be a live organ, which evolves and has different needs at different times. Winter, sickness, hormonal changes or sun exposure can affect our skin at different times of the year, hence calling for suited products.

Q Any hints as to what’s next for the brand in Canada?

A Our brand — as well as the group — continues to expand around the world, including Canada. We have very exciting projects of new La Maison Valmont openings in Munich, Germany, and continue to grow our business with our other stores in Hong-kong, Paris, Berlin and Lausanne, Switzerland.

In Canada, we have beautiful launches in spring 2019. It is still a secret but we are launching a new Purity line. Be ready for the best cleansing products with decadent textures along with some new makeup treasures.