Postmedia launches online auction in support of local businesses
Consumers will find deep discounts on goods and services when event begins on June 18
To support local businesses as our province starts to recover from COVID-19, the Regina Leader-post and Saskatoon Starphoenix are set to launch Saskatchewan’s biggest auction of the year! The Support & Buy Local Auction event begin online from June 18-24.
The auctions will provide businesses the opportunity to sell their products and services through Saskatchewan’s most trusted media network—at a time when investment is needed but cash flow is limited. Businesses can put items from their existing inventory up for auction. In return, Postmedia will provide the full retail value of all items sold toward future advertising, regardless of the winning bids.
“As we have heard from our trusted healthcare officials, Saskatchewan is benefitting from the dramatic measures taken by the public to stem to spread of this virus,” says Jenifer Fearn, director of integrated advertising sales at Postmedia Network Inc.
“We are gradually moving toward a new normal, but in the meantime we still need genuinely creative solutions to help businesses recover from the ongoing and lasting impacts of the pandemic. Our online sale strategy has proven to be highly effective in the past because our network is a powerful vehicle for e-commerce. This is our way to get through this pandemic together, by offering our services to all our incredible partners.”
The auction will not only provide a platform for businesses to reach their established customer base, but it will also extend their reach to new audiences, as the event will be promoted extensively online and in print through the Leader-post and Starphoenix.
Customers will have the opportunity to support local businesses by bidding on a wide range of products and services at deep discounts. Past Postmedia sales have included a range of goods, from golf packages to furniture, to gift cards.
The Support and Buy Local Auction will begin at 10:00 a.m. on June 18 and will be open for one week. Bids will be accepted throughout the duration of the auction, with winners announced by June 24.
Businesses interested in participating can contact Heath Mulligan, sales manager of integrated sales for the Starphoenix and Leader-post at hmulligan@postmedia.com. or visit www.postmediasolutions.com/contact-us.