Regina Leader-Post

Luna Nectar puts focus on clean, green beauty rituals

- ALEESHA HARRIS aharris@postmedia.com

Small Vancouver skin care startup Luna Nectar is looking to initiate a “Ritual Revolution.”

Created by founder Mia

Fiona Kut, the company offers a curated selection of handmade skin-care and hair-care products made locally using quality natural ingredient­s. We caught up with Kut to learn more.

Q For those who aren’t familiar, what is Luna Nectar?

A Luna Nectar is an all-natural, vegan and cruelty-free hair care and skin care brand, with the motto Ritual Revolution. We focus on the essentials of beauty routines, while maintainin­g a luxurious feel and quality to each of our products. We started off with our flagship product, the Moon Boost Lash & Brow Enhancing Serum, and now have expanded into a full line of hair-care, skincare and wellness products.

Q What makes it different from other skin-care brands?

A We don’t take ourselves too seriously. We like to have fun with our brand, and produce other content such as Spotify playlists, short films, and are now working on a podcast. We like to see ourselves more of a lifestyle media brand, and cover in our blog posts everything ranging from wellness, healing, inspiring figures, to social and environmen­tal causes. We’re also transparen­t, use high-quality ingredient­s and make sure each formula is synergisti­c in its compositio­n and its benefits.

Q. Who is the target customer? A. Our customers range in age from 21-55, socially conscious, with an interest in green, clean beauty and the environmen­t.

Q What can you share about where the products are made? A We make all of our products in our in-house laboratory in Vancouver.

Q Is there a “hero” product in the line? If so, which one and what makes it so popular?

A Our hero product will always be our first product, our baby: Moon Boost Lash & Brow Enhancing Serum. It is very popular because we have women of all ages looking for a clean solution to chemical lash serums, extensions or therapies that had given them adverse effects.

Our combinatio­n of ingredient­s in Moon Boost both introduce and lock in moisture, as well as contribute to the growth phase of the lash cycle. Moon Boost also is a very cost-effective alternativ­e to chemical serums and other lash and brow procedures. Our Nocturne Magnesium Sleep Oil is also another hero product — the topical magnesium spray helps with relaxation and elevating mood. Compared to traditiona­l magnesium sprays, ours doesn’t itch and smells dreamy.

Q What is the price range for Luna Nectar products? A $25 to $75.

Q Lastly, where can people check them out?

A On our site, lunanectar.ca, Urban Outfitters or at one of our many internatio­nal retailers.

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