Col­lab­o­ra­tive In­no­va­tion: How to Avoid the Four Traps

Rotman Management Magazine - - NEWS - By Alessan­dro Di Fiore, Jonas Vet­ter and De­van R. Ca­pur

Suc­cess­ful B2B col­lab­o­ra­tions de­mand a co-de­signed prob­lem state­ment, agree­ment around time hori­zons and — above all else — em­pa­thy.

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