2. Compatibility

of adopters); (easy to understand and use); (easy to try out at low risk/cost); and (seen to be used by others).

In closing

Impact investing holds tremendous promise to connect our capital markets to social and environmental benefit. Given today’s stronger democratic institutions and civil society, more powerful and inventive capital markets, and a greater inclination among investors than ever before to address social and environmental challenges, it is entirely possible that impact investing will be one of the breakthrough innovations of our time.