Rotman Management Magazine - - NEWS -

While the last wave of glob­al­iza­tion fo­cused on ac­cess­ing for­eign mar­kets and cre­at­ing low-cost global sup­ply chains, the next wave could fol­low a very dif­fer­ent pat­tern. GE CEO Jeff

Im­melt— shown speak­ing at a fo­rum on African in­no­va­tion—has said it will be more cog­nizant of so­cial im­pact and the im­por­tance of build­ing ca­pa­bil­i­ties rather than ex­ploit­ing labour cost dif­fer­en­tials. For its part, GE will in­vest about $2 bil­lion in Africa by 2018 to ex­pand in what Im­melt calls “one of the world’s most promis­ing mar­kets.”

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