Rotman Management Magazine

WINTER 2017: SMART POWER

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While the last wave of globalizat­ion focused on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. GE CEO Jeff

Immelt— shown speaking at a forum on African innovation—has said it will be more cognizant of social impact and the importance of building capabiliti­es rather than exploiting labour cost differenti­als. For its part, GE will invest about $2 billion in Africa by 2018 to expand in what Immelt calls “one of the world’s most promising markets.”

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