Five Steps for Implementing Behavioural Insights at the World Bank

1. The Framework

Define the development objective.

2. The Desired Behavioural Change

Identify a specific target behaviour that needs to change to reach the development objective.

3. Context & Analysis

Identify the stages of the current and desired decisionmaking process as well as potential bottlenecks that keep people from behaving in a better way.

4. The Intervention

Describe the solution to reach your development objective

5. Learning

Pilot and document the effectiveness of your intervention.