Moon­shots: Achiev­ing Break­through In­no­va­tion in Es­tab­lished Or­ga­ni­za­tions

Rotman Management Magazine - - FRONT PAGE - By Anita M. Mc­ga­han

Em­brac­ing a trans­for­ma­tive goal is one way to move a le­gacy busi­ness from the brink of dis­rup­tion to a new busi­ness model.

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