WIN­TER 2018: CREATIVE DE­STRUC­TION

Rotman Management Magazine - - FRONT PAGE -

Google’s Project Loon bal­loons have flown mil­lions of test kilo­me­ters around the world, in an ef­fort to learn what it will take to pro­vide in­ter­net con­nec­tiv­ity to ev­ery­one— ev­ery­where. In part­ner­ship with tele­com com­pa­nies, Google is en­abling peo­ple to con­nect to the bal­loon net­work di­rectly from their phones. This is just one of the projects un­der­way at the com­pany’s ‘moon­shot fac­tory’, whose mis­sion is to in­vent and launch tech­nolo­gies that will make the world a rad­i­cally bet­ter place.

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