The Third Way

Rotman Management Magazine - - QUESTIONS FOR -

1. A set of com­ple­men­tary in­no­va­tions around a core prod­uct that make the prod­uct more ap­peal­ing or valu­able.

2. The com­ple­men­tary in­no­va­tions op­er­ate to­gether and with the key prod­uct as a sys­tem to carry out a sin­gle strat­egy or pur­pose — what we call the prom­ise to the user.

3. The com­ple­men­tary in­no­va­tions — even those de­liv­ered by out­side part­ners — are closely and cen­trally man­aged by the owner of the key prod­uct.

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