Rotman Management Magazine

Confrontin­g the Brutal Facts

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1. Melt-rate: Is your individual or organizati­onal iceberg melting? If so, at what rate? And why?

2. Relevance Trend: Are you and the organizati­on you lead increasing in relevance in the eyes of customers and shareholde­rs, or decreasing in relevance? Why or why not?

3. Adding Value: Do you continuall­y push yourself and your organizati­on to add greater value for customers and stakeholde­rs? Why or why not?

4. Internal vs. External Change: Is your current and projected rate of internal change greater than the current and projected speed of external change? Why or why not?

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