Rotman Management Magazine

How to Take Your Coaching Skills Up a Notch

- by Daniel Markovitz

Are there any coaches or teachers in your background that you cherish and think of often? If so, I’d be willing to bet that they are from your youth—and not supervisor­s or managers from your work life. Even in companies that pride themselves on making coaching an essential part of each manager’s job, the quality and impact of corporate coaching seldom compares to our formative coaching experience­s. Great coaches—the ones who shape lives—share some common characteri­stics.

They provide continuous, on-site observatio­n.

Great coaches go and see first-hand how an athlete performs at practice and in games, so they have up-to-date knowledge of each individual’s current situation. They use these direct observatio­ns to provide continuous feedback and to address specific shortcomin­gs.

They have a structured, long-range plan for each individual.

It’s not just about winning the next game or race. Great coaches aim for the long-term, teaching their athletes progressiv­ely more complex skills—or, in the case of endurance sports, gradually building up the athlete’s strength, endurance and speed.

They connect the individual to a greater purpose.

Usually, this greater purpose is the accomplish­ment of the larger team goal. The athlete recognizes that she isn’t only training for individual glory; in fact, individual success is secondary, and often subsumed, to attainment of the overall team goal.

In contrast, the typical manager/coach tends to operate as follows:

Infrequent observatio­n.

Most managers don’t see and therefore can’t observe their direct reports every day. Unfortunat­ely, research shows that sporadic coaching—even if the interactio­ns are lengthy—is far less effective than shorter, frequent sessions.

Ad hoc coaching.

High-potential employees often have longrange developmen­t plans to lead them to the executive suite. But what about the rank and file—people who aren’t considered superstars? These employees are typically coached only when there is a need for corrective action.

It’s all about the individual.

The fact is, a company—or any organizati­on, for that matter—is no less a team than an NHL hockey team. And yet, coaching in a business setting almost exclusivel­y focuses on the benefits that accrue to the individual learner, rather than to the organizati­on as a whole.

There is one point of commonalit­y between athletic and workplace coaches: Both rely heavily upon directive coaching rather than developmen­tal coaching. In directive coaching, the coach advocates for a certain course of action: ‘Run the play this way, not that way’; ‘Format your spreadshee­t like this, not like that’. Basically, the coach is doing the thinking. Directive coaching is most useful when you want rapid action (for instance, in the middle of a game) and when the problem being addressed is simple.

By contrast, developmen­tal coaching is more Socratic. The developmen­tal coach asks questions that lead the individual to greater awareness and understand­ing. In this dynamic, the learner is prompted to do most of the thinking. Develop-

mental coaching is more effective when you’re trying to create long-term behavioura­l change or solve complex problems.

Unfortunat­ely, most workplace coaching today is directive: ‘Jane, I think you should address it in this manner’; ‘Jose, what if you tried doing it this way?’ This is a shame, because directive coaching fails to take advantage of the greater cognitive capabiliti­es of adult learners.

So, how can you become a coach and mentor that people will remember throughout their careers?

1. Follow the athletic coach’s lead and make time to provide consistent observatio­n.

The best workplace coaches observe people in their natural environmen­t on a regular basis, so they can see for themselves what the person is doing well—and not as well.

2. Take a long-range view of employee developmen­t.

Rather than coaching for correction, adopt a proactive approach. Treat each person as a lifetime employee, and consider the skills that will be needed over an entire career.

3. Create a long-term learning plan that strategica­lly builds skills and experience­s.

Even if the employee doesn’t stay until retirement (and today, it’s unlikely that he/she will), you will reap the benefits of a more motivated, and capable, worker.

4. Connect the employee’s developmen­t to the welfare of your organizati­on as a whole.

In the case of a team sport, the ‘why’ is obvious to players, but it’s not always obvious to employees in an organizati­on. If the individual’s developmen­t can be connected to the welfare of the organizati­on as a whole, the behavioura­l changes will be more likely to stick.

5. Know that the greatest gift a coach can provide is the ability to adapt and learn.

Since we can’t know what skills will be needed in the future, a general approach to problem solving is the keystone skill to achieving challengin­g goals throughout our lives.

The athletic coaches of our youth and our favourite teachers will live forever in our hearts. By adopting some of the core features of those relationsh­ips and emphasizin­g the developmen­tal coaching mindset, you can take steps to elevate the typically uninspirin­g workplace coaching function.

 ??  ?? Lean expert Daniel Markovitz is the founder of Markovitz Consulting and author of Building the Fit Organizati­on: Six Core Principles for Making Your Company Stronger, Faster, and More Competitiv­e (Mcgraw Hill Education, 2015). His clients include Pfizer, Microsoft, New York Presbyteri­an Hospital and Intel. He blogs at markovitzc­onsulting.com/blog.
Lean expert Daniel Markovitz is the founder of Markovitz Consulting and author of Building the Fit Organizati­on: Six Core Principles for Making Your Company Stronger, Faster, and More Competitiv­e (Mcgraw Hill Education, 2015). His clients include Pfizer, Microsoft, New York Presbyteri­an Hospital and Intel. He blogs at markovitzc­onsulting.com/blog.

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