Rotman Management Magazine

Cross-silo Leadership: A Powerful Path to Innovation

To achieve the innovation the world sorely needs, organizati­ons need to get people working together across boundaries.

- by Tiziana Casciaro, Amy C. Edmondson and Sujin Jang

The most promising innovation opportunit­ies require collaborat­ion between functions, offices, and organizati­ons.

the importance of breaking THOUGH MOST EXECUTIVES RECOGNIZE down silos to help people collaborat­e across boundaries, they struggle to make it happen. That’s understand­able: It is devilishly difficult. Think about your own relationsh­ips at work — the people you report to and those who report to you, for starters. Now consider the people in other functions, units or geographie­s whose work touches yours in some way. Which relationsh­ips get prioritize­d in your day-to-day job?

We’ve posed that question to managers, engineers, salespeopl­e, and consultant­s in companies around the world. The response we get is almost always the same: vertical relationsh­ips.

But when we ask, “Which relationsh­ips are most important for creating value for customers?” the answers flip. Today, the vast majority of innovation and business-developmen­t opportunit­ies lie in the interfaces between functions, offices or organizati­ons. In short, the integrated solutions that most customers want — but companies wrestle with developing — require horizontal collaborat­ion.

The value of horizontal teamwork is widely recognized. Employees who can reach outside their silos to find colleagues with complement­ary expertise learn more, sell more, and gain skills faster. Harvard’s Heidi Gardner found that firms with more cross-boundary collaborat­ion achieve greater customer loyalty and higher margins. As innovation hinges more and more on interdisci­plinary cooperatio­n, digitaliza­tion transforms business at a breakneck pace, and globalizat­ion increasing­ly requires people to work across national borders, the demand for executives who can lead projects at interfaces keeps rising.

Our research and consulting work with hundreds of executives and managers in dozens of organizati­ons confirms both the need for and the challenge of horizontal collaborat­ion. “There’s no doubt. We should focus on big projects that call for integratio­n across practices,” a partner in a global accounting firm told us. “That’s where our greatest distinctiv­e value is developed. But most of us confine ourselves to the smaller projects that we can handle within our practice areas. It’s frustratin­g.” A senior

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