Rotman Management Magazine

How Task Division Can Build a Stronger Health System

Organizati­ons throughout the health system must systematic­ally split up the burden of response in order to deal effectivel­y with immediate needs — as well as those lurking around the corner.

- By Will Mitchell and Kevin Schulman

Healthcare organizati­ons must split up the burden of response in order to effectivel­y deal with immediate needs — as well as those lurking around the corner.

most health system leaders FORTUNATEL­Y, DURING OUR CAREERS, have not faced a crisis like the current COVID- 19 pandemic. However, this also means that healthcare leaders around the world are now learning — in real time — about significan­t gaps in their planning processes and their ability to react.

While the initial reaction to COVID- 19 in many organizati­ons has been an ‘all-hands-on-deck’ response, in this article we will argue that it is critical that we divide management tasks across four distinct teams to allow us to focus not just on immediate needs, but also on issues lurking around the corner.

Each of the four teams we recommend must report directly to senior leadership. Where appropriat­e, it will be useful to have overlappin­g membership across teams, to help coordinate their activities. In turn, the senior leadership team should act as a conductor, shaping and orchestrat­ing the overall activities.

Following is a detailed look at the four teams we recommend healthcare organizati­ons create.

The role of these teams TEAM 1: THE IMMEDIATE CHALLENGE TEAM(S). is straightfo­rward: addressing the hourly, daily and weekly tasks at hand. A typical but not exhaustive list of tasks might include determinin­g the care needs and staffing implicatio­ns of COVID patients; developing and communicat­ing situationa­l informatio­n internally and externally; addressing staff training and personal protection; and dealing with supply chain and operationa­l challenges that result.

One of us is a professor at Stanford, where COVID cases have been on a rapid rise. The hospital has set up a cross-functional team that meets daily to address situationa­l needs. After sending out individual e-mails about this rapidly evolving situation to faculty and staff, the hospital began to publish a single daily e-mail with essential informatio­n for providers, vetted by the cross-functional challenge team. This notice includes informatio­n on evolving hospital policies; changes to services in response to the outbreak, such as the establishm­ent of an

outdoor drive-through virus testing service; and other informatio­n that needs to be communicat­ed to faculty, fellows and resident physicians. This notice is also linked to the local intranet, which may contain more detailed informatio­n on specific topics and links to resources such as the Centers for Disease Control website.

The fact is, many of the TEAM 2: THE REMOTE SERVICES TEAM. services that are now offered to patients in hospitals could be accomplish­ed externally, whether at patients’ homes or outpatient facilities. Continuing to ask those patients to come to a hospital for services raises obvious risks of congestion and infection. While some elective services can be delayed until the crisis subsides, others need to be dealt with to ensure patient health during the crisis.

There are clear opportunit­ies to increase our use of telehealth across the board. All modern hospitals now have access to telemedici­ne in one form or another, whether as internal practices or via external partners. Similarly, public health agencies and other actors in healthcare systems commonly have access to telehealth services. Hence, there is a robust base of telehealth services.

Historical­ly, though, most organizati­ons have under-utilized the potential of telehealth. While some of the challenges have been technical in nature, organizati­onal and political barriers have been the major constraint­s. In the short term, the

COVID crisis has reduced many of these barriers — and we now have opportunit­ies to turn the crisis-driven acceptance into long-term wins.

This crisis creates an opportunit­y to ramp up and extend our use of telehealth to new in-home and out-patient services. Many of these services can continue to be offered after the COVID crisis subsides, as a way of shifting appropriat­e care out of expensive and sometimes risky in-patient venues to more effective outpatient settings. The need to extend nascent telehealth services during the crisis can help overcome organizati­onal barriers that have slowed their current expansion.

Multiple vendors have scaled up telehealth services that

Healthcare leaders around the world are learning—in real time— about significan­t gaps in their planning processes.

are available to organizati­ons that do not want to manage the services internally. In the U.S., these include establishe­d generalist health companies such as Cigna, telecommun­ications specialist­s such as Cisco, and specialize­d telehealth firms such as Teledoc and Zocdoc. In Canada, private companies such as Maple and public agencies such as Telehealth Ontario are scaling up services.

As important as the technology backbone is the staffing model for the telehealth service, whether developed internally or contracted with a vendor. A switch from in-person to a telehealth service includes developing standard operating procedures, training staff and building provider schedules to staff the service. While this is a challenge, the COVID- 19 pressure creates an opportunit­y to overcome traditiona­l barriers to dealing with these issues.

One hospital that we are familiar with offers services in which specialist­s employed by a private telehealth vendor provide consulting services to remote communitie­s in its region. The telehealth clinicians guide local clinicians to provide sophistica­ted care that is beyond their normal practice. This same hospital now has an opportunit­y to provide the same services to referring clinicians in its local community – explaining the criteria for COVID screening as testing becomes available and explaining treatment and referral options as those issues arise.

At this hospital, beyond COVID treatments, the telehealth applicatio­ns can be used for other patient services. Bringing telehealth local will avoid burdening the hospital with patients who do not really need to be there and also risk becoming infected at the hospital. As it ramps up to address the immediate

COVID needs, the hospital is working with its referring clinicians and with relevant payers to adjust the financial structure of their services.

The changes in volume can be striking. One major east coast U.S. hospital, for instance, moved from only about 100 monthly telehealth appointmen­ts before COVID- 19 to over 2,000 daily video and telephone consultati­ons in May 2020. The hospital has worked with state and federal regulatory authoritie­s to allow clinicians to provide the services and with

major insurers to cover telehealth treatments.

Where telehealth had limited flow before the pandemic, barriers arising from regulatory roadblocks to reimbursem­ent and credential­ing have now been removed. Removing these regulatory dams — together with a reduction in opposition from stakeholde­rs within the hospital who have previously felt threatened by the changes — has led to the more than 600-fold increase in monthly telehealth usage at the hospital.

The key point is that expanding telehealth services — in addition to being critically important parts of the response to the COVID- 19 challenge — also lays down a pathway for longer-term remote service innovation­s. Providers in countries throughout the world are actively scaling up telehealth services with the goal of long-term implementa­tion.

Multiple oncology services, for instance, are expanding their use of telehealth applicatio­ns to support treatment and post-treatment surveillan­ce. These services are substantia­lly more convenient for patients than forcing them to deal with transit, parking, maneuverin­g through a hospital and relying on family members to help deal with clinical visits. Moreover, clinicians using telehealth systems can observe their patients in their homes, gaining insights about the full context of services that they need.

In China, meanwhile, telemedici­ne services such as Alibaba’s Ali Health, Jd.com’s JD Health and Tencent’s WeDoctor quickly created online coronaviru­s clinics to treat patients across the country. These private sector vendors are now maintainin­g and scaling up the systems to provide ongoing clinical services as the viral pandemic subsides in China.

In parallel to the creation of telehealth services, payers in the U.S. and elsewhere are beginning to adapt their policies to provide coverage for the services. Again, the revisions are being driven by the immediate COVID- 19 pandemic. But, in the longer term, the efficiency of telehealth and the gains in individual welfare are creating incentives for the payment innovation­s to continue post- COVID.

By moving now to expand telehealth services, hospitals, public health agencies and other organizati­ons in the health system can position themselves to provide more efficient and effective services once the pandemic passes. Therefore, in addition to being part of immediate COVID responses, remote services teams are a key element of future-looking strategy.

Many of the services that are now offered to patients in hospitals could be accomplish­ed externally.

The idea that TEAM 3: THE EXTERNAL COORDINATI­ON TEAM.

‘all healthcare is local’ is an old adage. COVID is again bringing this issue to the fore, while highlighti­ng the organizati­onal complexity of local healthcare environmen­ts. The external coordinati­on team needs to work with external stakeholde­rs to link their hospital’s activities with those of other organizati­ons in the health system that are engaged with the COVID challenge.

Relevant external organizati­ons include hospitals, out-patient facilities, local and national public health agencies, political bodies and many others. Joint responses can include designatin­g specific COVID care sites or, as importantl­y, non- COVID care settings; shared efforts to support population health; ensuring the availabili­ty of post-acute care services; and developing regional telemedici­ne programs. The external coordinati­on team will need to gauge where it makes sense to be the leader in facilitati­ng system-based activities and where it makes more sense to follow the lead of other actors.

Early in the pandemic, one of us was involved with a panel discussion of initial steps towards addressing the COVID-19 crisis, involving experience­d leaders from multiple relevant organizati­ons. Reassuring­ly, each individual had a compelling message of how their own organizati­on was responding. Much less comforting, though, was the fact that each person’s organizati­on faced real struggles in coordinati­ng their activities with others.

Unfortunat­ely, the lack of coordinati­on in that region became painfully clear as the pandemic spread. Despite heroic efforts on the part of individual people and organizati­ons within the region, coordinati­on gaps led to shortage of testing, gaps in services for high-risk population­s such as people in long-term care facilities, limited contact tracing and other major issues. External coordinati­on teams can address this lack of integratio­n.

Let us be clear: The presence of organizati­on-by-organizati­on external coordinati­on teams is only one part of the solution to the integratio­n challenge. Any health system — whether regional, national or global — also needs strong central leaders who work with experts to establish relevant goals, communicat­e clearly and honestly, and hold themselves and others accountabl­e for meeting standards. But even the most effective central leaders need robust touchpoint­s with each relevant actor in the system. External coordinati­on teams within individual organizati­ons can provide this touchpoint with health system leadership.

Our current challengTE­AM 4: THE SCENARIO PLANNING TEAM. ing state of affairs will be part of a marathon as well as an immediate sprint. The epidemiolo­gy underlying this infection is unclear, with tremendous­ly uncertaint­y about its impact over time. Given this set of challenges, a separate team should be establishe­d to begin the difficult scenario planning that will support further decision-making at the organizati­on level.

These scenario exercises need to consider contingenc­y planning for alternativ­e cases including staff shortages due to illness or the lack of child care; financial implicatio­ns of cancelling profitable elective services to care for critically important but less financiall­y valuable COVID patients; operationa­l issues such a co-location of infected patients; and availabili­ty of local nursing home beds for patient transfers.

Many other uncertaint­ies highlight the need for scenarioba­sed attention. As regions begin to open up in search of economic recovery — with different ability to test, track, and maintain discipline in social distancing — we need to consider how to address different levels of possible resurgence of COVID cases. We need to consider how the return to internatio­nal travel might affect diffusion, particular­ly if recovery efforts are less effective in some countries or regions.

In addition, we need to assess how other infectious diseases such as influenza might mask ongoing COVID infections, ideally assessing how vaccinatio­n programs for influenza can facilitate ongoing COVID programs. And, unfortunat­ely, we need scenarios for how anti-vaccinatio­n resistance by parts of the population might affect recovery.

In light of the tremendous uncertaint­y, these scenarios need to consider a broad range of outcomes, ranging from a rapid decline in cases to an evolving pandemic with new incident cases over an extended period of multiple months or even years until reliable treatments and vaccines are available. Central public health agencies and political authoritie­s have part of the responsibi­lity for the scenario planning. In addition, though, scenario planning by individual organizati­ons within the health system can contribute to their own sustainabi­lity and to the strength of the overall system.

A simple example from outside healthcare provides relevant insights about the benefits of scenario planning: A few years ago, one of us brought their children to Disney. When a toddler jumped into the pool before their parent, the lifeguard blew their whistle and jumped in. But the amazing thing was that this did not leave a coverage gap at the pool. Instead, the whistle signaled other guards to shift and cover the vacant chair because there could have been another child in the water. Disney’s training developed a procedure to address immediate needs and also deal with contingenc­ies that might arise. It’s a lesson that can help those on the front lines of this uncertain crisis.

In another example, we are familiar with a pharmaceut­ical company that has long used scenario planning as part of its strategic activities. The intriguing point about the scenarios is that none ever comes exactly true. Instead, the biggest value of this planning is that it highlights major building blocks of possible futures and identifies resources within the firm and its partners that can be brought to bear as needed. In the face of the COVID crisis, this company was able to respond quickly in bringing key people together for internal efforts in developing multiple potential new treatments. Moreover, it was able to rapidly identify staff members that it could release to help provide external clinical services. Hence, the scenario planning exercises helped build a shared understand­ing of how to respond to a major unexpected event.

In closing

Individual­s in health systems around the world are unambiguou­sly committed to meeting the challenges of COVID- 19. An uncountabl­e number of people are working tirelessly, often at risk of their own health and lives. But success requires far more than individual effort.

Organizati­ons throughout the health system must systematic­ally split up the burden of response, while working internally and externally to coordinate the activities that we require for a robust response to this challenge. If we do so effectivel­y in response to COVID- 19, our actions will also lay down a base for longer- term gains, both in healthcare and in health itself.

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 ??  ?? Will Mitchell is the Anthony S. Fell Chair in New Technologi­es and Commercial­ization, Professor of Strategic Management and Co-director, Global Executive MBA for Healthcare and the Life Sciences at the Rotman School of Management. Kevin Schulman is a Professor of Medicine, Associate Chair of Business Developmen­t and Strategy in the Department of Medicine, Director of Industry Partnershi­ps and Education for the Clinical Excellence Research Center at the Stanford University School of Medicine, and, by courtesy, Professor of Economics at Stanford’s Graduate School of Business. A shorter version of this article was published in Health Management, Policy, and Innovation’s special issue on COVID- 19 (HMPI.ORG).
Will Mitchell is the Anthony S. Fell Chair in New Technologi­es and Commercial­ization, Professor of Strategic Management and Co-director, Global Executive MBA for Healthcare and the Life Sciences at the Rotman School of Management. Kevin Schulman is a Professor of Medicine, Associate Chair of Business Developmen­t and Strategy in the Department of Medicine, Director of Industry Partnershi­ps and Education for the Clinical Excellence Research Center at the Stanford University School of Medicine, and, by courtesy, Professor of Economics at Stanford’s Graduate School of Business. A shorter version of this article was published in Health Management, Policy, and Innovation’s special issue on COVID- 19 (HMPI.ORG).
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