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IN CEL­E­BRA­TION OF IT S 150TH an­niver­sary, world-renowned Paris depart­ment store Prin­temps will trans­form its en­tire store into a Christ­mas fairy tale. Un­der the guid­ance of Philippe Dé­cou­flé, the store and its store­fronts will come to life with the Prin­temps Fairy’s mag­i­cal gift—spring­time at Christ­mas. Op­ti­cal in­stal­la­tions, light shows, an­i­ma­tions, and art fea­ture the Prin­temps Fairy and her friends—ad­di­tional per­sonas brought to life by the store’s 2015 part­ners: Lancôme, Longines, So­nia Rykiel, Chris­tian Louboutin, Evian, and Burberry. Prin­temps’ Christ­mas fairy tale runs un­til De­cem­ber 31, 2015, at the Boule­vard Hauss­mann shop.

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