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IN CELEBRATION OF IT S 150TH anniversary, world-renowned Paris department store Printemps will transform its entire store into a Christmas fairy tale. Under the guidance of Philippe Découflé, the store and its storefronts will come to life with the Printemps Fairy’s magical gift—springtime at Christmas. Optical installations, light shows, animations, and art feature the Printemps Fairy and her friends—additional personas brought to life by the store’s 2015 partners: Lancôme, Longines, Sonia Rykiel, Christian Louboutin, Evian, and Burberry. Printemps’ Christmas fairy tale runs until December 31, 2015, at the Boulevard Haussmann shop.